Source title: Shudong Taike and “Slam Dunk Mobile Games” carry out IP marketing 20,000 ball challenges and set off a basketball fever
Activities can be extended based on brand content, and at the same time can directly express the brand culture itself, thus creating a better starting point for communication.
Anyone who has seen “Slam Dunk” should know the challenge of 20,000 balls in seven days of Sakuragi Huadao? This time, Shudong Taike and “Slam Dunk Mobile Game” moved the challenge from animation to reality!
“Monotonous persistence” condensed into the emotional explosion of the final 20,000th ball
A live broadcast that lasted for seven days, every day from morning to night, there was only one player wearing a No. 10 jersey in the camera, shooting, shooting…
20,000 balls in seven days, in addition to the blessing of feelings, daily live broadcast, daily tidbits, topic building, community diffusion, character creation… One thing cannot be missed!
Unleash the potential of “Slam Dunk” IP and maximize the use of “Slam Dunk” IP to attract users
The hot-blooded basketball attracts a group of equally hot-blooded people. As basketball enters the net again and again, the grids representing 200 goals are painted red, and the live broadcast has attracted more and more people’s attention. On the last night, when 20,000 goals were reached, CUBA star Zhang Jiabin, passerby Wang Huang Yujun, “This is Slam Dunk” Zhang Chenxin, “This is Slam Dunk” Zhang Honglin, former Huada men’s basketball captain Wang Shaofeng, Taiwan Shih Hsin University main force Lin Guancheng, Local star three-point shooter Lin Shiyin went to the live broadcast venue to help out. The potential energy accumulated for 7 days ushered in a big outbreak, and climbed directly to the hot search, just like when the protagonist in “Slam Dunk” was about to fall, suddenly surrounded by the blood of his teammates, infecting millions of basketball fans.
When planning an event, what should we really think about?
Starting from the real needs, it is not superstitious in creativity but loyal to users; it is not limited to popular styles but loyal to the brand; it is not limited to short and fast but focuses on reality. We believe that offline activities are not only a continuation of social culture, but also a continuation of social culture, allowing more brands and ideas to go to ordinary people.
Even though there will always be problems of one kind or another in the implementation of activities, activities with “soul” are always full of exciting charm!
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