The online courses and events platform Go Up Football, in partnership with Romulo Macedo, founding partner of the agency Fan Experience 360, launched the online course, Fan Engagement. Entries can be made at site da Go Up Football.
The course addresses questions about the introduction of fan engagement, ways of dialoguing with the public, generation of new audiences for sporting events, fan behavior, among other topics inherent to this market.
Passionate about the specialized sports market, Romulo Macedo built a career in the sports industry. In 15 years of experience he has worked in three Olympic Games, Asian Games, FIFA World Cup, Confederations Cup and Copa America.
Macedo is the only South American in the role of photo manager at the Winter Games. He held this role in Pyeongchang, South Korea in 2018.
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