“This is the most interesting championship in recent years”.
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© photo by Daniele Buffa / Image Sport
The CEO of the Serie A League Luigi De Servant spoke to the microphones of ‘Radio Goal’ on Kiss Kiss Napoli: “Growth of Serie A in recent years? This is the most interesting championship in recent years. Great merits to our entrepreneurs who have built competitive teams that have allowed us to have almost all the objectives still open in the last two days of the championship.
Investments from abroad in Serie A? The cards are being reshuffled a bit with large international capital that is investing in our country. Even the VAR, so criticized by us, is instead the most technological with the many cameras available and the great quality of the images.
Final of the Italian Cup? We have identified a new partner who is Mediaset, so we have guaranteed a more dense program with a final that will beat many records. There will be cameras that are used for Hollywood movies, it will be a really great show.
Metaverse in Serie A? Football needs to make this kind of effort and transform. We have built a state-of-the-art television production center. We are able to change advertisements in real time in real time. We must reach and be present in the web 3.0, in this digital environment you can create an avatar, buy gadgets and official shirts. The digital world is the future, Serie A was the second league after the NBA able to broadcast the games on the metaverse.
Niente Boxing Day? There will be no direct return in January after the World Cup, for the first time we will not enjoy our championship in autumn-winter“.
