If you had been told in 1990 that for 4 years in a row 2 different European players would have won 4 NBA regular season MVP titles and 1 Finals MVP title, surely you would have died of laughter. Today it is reality.
The NBA is now a melting pot of cultures and Americans are no longer the only ones holding the scepter of talent. Suffice it to say that the three finalists in the MVP race to win the 2022 regular season were a Greek, a Serbian and a Cameroonian. In the end, the Serbian won for the second year in a row, but the other two would have amply deserved too.
But do you know what the really amazing thing about all this is? That no American would have deserved to be in the place of those 3. Indeed, if we really have to find someone who could have undermined them, it would have been another European, a Slovenian, Luka Doncic, who played in an amazing 2022. He didn’t finish in the top 3 just because he started – as often happens – the year very slowly.
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Of course, multiculturalism is great news for the NBA, even from a marketing and communications point of view because it allows it to reach an ever-increasing number of markets and have more and more people watching the games and buying their own merchandising because Americans don’t
they stop cheering if their phenomenon is Serbian, Slovenian, Greek, Cameroonian or Australian. The important thing is that your favorite team gets as far as possible and maybe manages to win the first ring of their long history, as happened to the Milwaukee Bucks last summer with the Greek Giannis Antetokounmpo.
At the moment at the Conference finals there is only one European left who could make the masterpiece, Luka Doncic, who literally dragged his Dallas Mavericks to the Western Conference Finals, eliminating first the Los Angeles Clippers in 6 matches and then the most highly rated Phoenix Suns – franchise that closed the regular season of the entire NBA with the best score – in a sumptuous game-7, bordering on perfection.
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Born in 1996. Collaborator for BasketUniverso since March 31, 2014. Graduated in Humanities for Communication at the State University of Milan. In love with sports and his stories, with a predilection for basketball and football.
