Photo: NICOLAS ASFOURI / AFP / Getty Images
Nike is already making some good sales in the metaverse. And it is that the sneaker company launched a brand of virtual sneakers, called Nike Dunk Genesis Cryptokicks, which is a collection of 20,000 sneakers that can be purchased as NFT.
It should be noted that these shoes obviously cannot be worn in the real world, since it is digital art, that is, they can only exist online. Despite this, people have already spent more than $14 million dollars on the shoeswith people spending anywhere from $10,500 to as much as $12,500 for just one pair.
Nike also makes it possible for sneaker owners to purchase ‘rare skins’ to put into digital footwear for as little as $3,500. By doing this, people can increase the value of the sneakers.
The most expensive pair of virtual Nike sneakers ever sold was priced at $186,000. The reason for their high price is that they have a very expensive ‘digital skin’, which they call Alien.
For the sheer amount of money being paid for the shoes, you’d think Nike would at least send buyers a physical version of them, but they don’t. As is, buyers only get the digital version.
Of course, through a Snapchat filter, buyers can see what they would look like with the sneakers.
These shoes are Nike’s first foray into virtual fashion commerce, which is expanding in the metaverse.
The tennis collection was made in collaboration with RTFKT, a virtual shoe design company that was acquired by Nike last year.
RTFKT says that owners of the virtual sneakers will be able to take online quests to evolve their shoe designs and make them more valuable.
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