credit: Paris Basketball
On Sunday March 20, Paris Basketball relocated its match of the 23rd day of Betclic Elite against AS Monaco to the Accor Arena.
On this occasion, the young Parisian club attracted a record crowd this season in the league with 8,117 spectators. “At the start, we had set a gauge at 6,984 places” explain to us Marie-Pierre Anamba, Media Manager of Paris Basketball. “Faced with demand, we reopened additional places to reach 8,117 places”.
To attract a wide audience, the ticketing offer ranged from €12 to €300 for the best seats on the parquet edge. An offer called « Jack Nicholson seats » (no need to explain the ref) by the club which also offers it in normal times in its room in Carpentier. “This is the most immersive experience offered by Paris Basketball. The seats (can go up to 5) are installed in the extension of the players’ bench. A privileged place allowing to live the match closer to the team close to the players and the staff. 3 tickets of this type have been sold for this match at the Accor Arena. A ticket that also allows access to the After Game Party in the presence of the players » details Marie-Pierre Anamba.
“It’s an event at more than 100,000 euros all inclusive”
As a reminder, the club had already organized a match at the Accor Arena. It was at the start of 2020. Paris is then in Pro B and had faced Aix Maurienne Basket, just with the COVID-19 crisis. A match that had gathered more than 5,400 spectators.
Paris @ Accor Arena ♾
A day engraved forever in our history ????
Thank you Paris ????❤️???? pic.twitter.com/dxJHaW5S2J
– Paris Basketball (@ParisBasketball) March 24, 2022
“It’s an event at more than 100,000 euros all inclusive” adds Marie-Pierre Anamba. “We rented the bare room, we have to install the parquet, the baskets and create the basketball configuration. It is an event on which we are beneficiaries, less than in Carpentier but we are satisfied. We remain in a business logic. »
credit: Paris Basketball
credit: Paris Basketball
A gala match that allowed the club to highlight its basketball product and the show dimension and highlight its partners. A taste of what the public will be able to experience when the Parisian club takes over the New Arena Porte de la Chapelle in September 2023. “Snipes helped us set up the halftime show to put on a great show. The Feed brand was the partner of the match on the broadcast on France 3 Ile-de-France, they had spots. On this channel, the match recorded an average audience of 46,000 viewers. »
“In total, we were 115 people in the match. »
To carry out this project, the club mobilized its internal resources and called on many volunteers. “It’s an event that was done entirely internally, we are 8 for the administrative part at the club and we had a hundred volunteers. In total, we were 115 people on the match. » adds Marie-Pierre Anamba. “On May 1, we will have another match broadcast on France 3 IDF with the “Africa Game”, if partners are interested, they can contact us. » The message got through.
credit: Paris Basketball
and also
Basketball – The battle of equipment manufacturers in Betclic Elite and Pro B for the 2021-2022 season
Basketball – Details of budgets and payrolls in Betclic Elite and Pro B for the 2021-2022 season
TV rights – beIN SPORTS new Betclic Elite broadcaster for 2021-2022
