The morning of this Sunday February 13 one of the most important sporting events of the year will take place: the final of the National Football League (NFL), known as Super Bowl 2022. But in addition to being an essential event in the world of sports, the Super Bowl has also become everything an artistic and musical show thanks to the show break.
Only in the United States, the Super Bowl 2021 was seen by an average of approximately 92 million viewers (Statista) and we must bear in mind that this is the lowest figure recorded since the 2006 edition. As expected taking into account this figure, the announcements that are broadcast during the retransmission are paid at the price of gold: per year past were paid $5.5 million for 30 seconds.
The Weeknd during his performance at the Super Bowl.
Not all ads pass the filter to air in the Super Bowl
Even though there is many companies willing to pay that large figure to have an ad during the NFL final, the truth is that not all proposals pass the filter and end up being censored before its broadcast on the air. Usually this happens with ads that contain sexual, religious or, directly, nudity references of recognized models.
Although they do not get to be broadcast on television, many of these commercials are filtered through social networks or can be found on YouTube. It is likely that, in the face of this Super Bowl 2022new spots do not see the light, at least officially.
These are some commercials that were censored in the Super Bowl and were not broadcast
Below, we show some examples of commercials that, finally, were not broadcast in past editions of the Super Bowl.
1. 2006 advertisement for the Bud Light beer brand.
2. A 2012 Durex ad caused a lot of controversy for the way it promoted condom use.
3. Censored 2014 ad for the Carl’s Jr. brand. It features the model. Kate Upton and was censored for the way in which the young woman is sexualized.
The American model has been the protagonist of some of the ads censored by the Super Bowl.
4. Doritos also featured a controversial ad in 2014 that ultimately never saw the light of day, again for sexualizing the women in it.
5. 2015 ad starring the model Charlotte McKinneyagain from Carl’s Jr, in which the woman’s body is again sexualized.
Where to watch the 2022 Super Bowl between Bengals and Rams?
This year, the Super Bowl 2022 will be played Los Angeles Rams against the Cincinnati Bengals. Specifically, the NFL final can be seen on #Vamos (dial 8 and 45) and Movistar Deportes (53). You can also follow all the information about the NFL live on the Mundo Deportivo website.
The 2022 Super Bowl will take place on Sunday, February 13.
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