As part of their partnership, NBA, Hennessy and Ballers House organized, Saturday, December 25, a Basketball competition to promote urban culture on this day around friendship and fraternity.
“It is a day which consists in promoting urban culture, sport in particular basketball. Since we have a basketball court, we wanted to support these young people over 18 to create this day around the friendship, fraternity with the brand Hennessy, NBA and Ballers. It corresponds perfectly to our objectives, it is a totally original concept. It is a great good idea to have been able to organize this event today, I hopes that we can do more and better ones because there are a lot of ideas to promote around urban culture and youth, “said Angelo Madinda, co-founder of Ballers House.
This event and so many others planned for 2022 are part of the adaptation in Africa of the partnership between Hennessy, the best-selling cognac in the world, and the National Basketball Association (NBA). This adaptation is also a celebration campaign for those who advance basketball in their country.
“We are honored with this distinction as the first global spirits partner in NBA history since February 2021. The NBA is more than Basketball, and Hennessy is much more than Cognac. This partnership with the Ballers House is the perfect symbiosis of the HENNESSY X NBA campaign in DRC, to promote talented Congolese players as well as bring people together through fun and camaraderie. »Says Matthieu Thuleau, Market Manager Moët Hennessy CONGO and DRC.
This partnership allows Hennessy, NBA and Ballers to support a game, a culture that motivates young people to create friendship and fraternity but also, to share the core values of the NBA: integrity, teamwork, respect and innovation.
On this Christmas evening, the young basketball players delighted the public with dunks, 3-point shoots, one against one. Also, the evening was chipped by a show of artists including Robinho Mudimbu, Gaz Fabilous, MC Redbul, Seigy Boy, Suintement, etc.
