Both are two benchmarks in their respective sectors and lead human teams that compete at the top. Your job is to get the best out of them and motivate them to go further every day. And there are great similarities between them when they talk about leadership, diversity, motivation, success, team … But they also have something else in common that unites them: their passion for basketball. Pablo Laso, coach of the team of Real Madrid Basketball and Jose Miguel Aparicio, CEO of Audi Spain they sit down to chat about the commonalities of the two great brands they both run. .
Pablo Laso’s career at Real Madrid
In Audi they explain, there is a sincere admiration for the work done by Pablo Laso in the last 10 years in the Real Madrid, considering it as one of the best examples of the transformation of a premium basketball brand into a ‘superpremium’ brand in a context of high competition. Former Spanish player and coach, in 2011 he became Real Madrid coach, becoming in February 2021 the coach with the most directed matches of the club. As a player, after a long 19-year career at ACB, he is the outstanding historical leader in assists and steals; He is also in the top 10 in games and minutes played. An example of leadership and transformation.
The transformation of Audi
For its part, Audi aims to shape the sustainable premium mobility of the future. Being successful in this transformation involves generating a committed team and organization with deep-rooted values that start from their history but that look to the future with optimism and determination. An organization oriented towards excellence, innovation and lifelong learning, key and common points that they share with Pablo Laso himself.
The car company has organized an interesting meeting in which the coach sat down to chat with Jose Miguel Aparicio, CEO of Audi Spain on the common points that both share being at the forefront of both successful entities. A masterclass in hard work, leadership and success from which to draw great lessons.
Audi Talks
Audi Talks is an outreach initiative that aims to share relevant and interesting content associated with the brand’s values Audi: sustainability, leadership, technological development, people orientation and ultimately building a better future based on progress.
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