Ajax has entered into a partnership with grocery delivery service Flink, it will be announced on Friday morning on Ajax.nl. The two parties have signed a multi-year agreement with each other.
Flink is immediately part of the partner group of Ajax. The delivery service also receives the Official Partner status and identifies itself as an Official Grocery Delivery Partner and Official Meal Delivery Partner. Flink will be prominently visible around Ajax matches, partly thanks to ‘in-goal boarding’. Flink will also provide benefits for fans at relevant times such as match days and the online supermarket will organize special promotions.
Flink enters into partnership with Ajax
Menno Geelen, commercial director of Ajax, talks about the new sponsor of the Amsterdam club: ‘We are delighted that Flink has chosen to work through a partnership with Ajax on a leading position in the competitive market of flash delivery companies and online supermarkets.’
‘Flink started in the Netherlands in March, is already active in 21 cities and is rapidly expanding this number’, Geelen continues. “Our visibility and distribution to fans across the country can help build their brand and tell their story in all those areas.”
Benjamin Zagel, managing director of Flink Benelux, is proud that his company is entering into a partnership with Ajax: ‘We are pleased with this partnership with Ajax, one of the most successful clubs in Europe and the most prestigious club in the Netherlands. Both organizations are ambitious players and we look forward to winning together.’
‘Through the partnership with Ajax, we can introduce the whole of the Netherlands to Flink’s promise: delivery of fresh, high-quality groceries to your door within 10 minutes’, says Zagel about his company. ‘With this partnership, we will not only work on making that promise known, but we will also use the strength of Ajax in everything we need to realize our ambitions.’
