MyCoach is used to evangelism. Since its creation in 2011, it is through its solution intended for clubs and coaches that it has put the subject of the digitalization of sport on the table. And ten years ago, digital and sport seemed to be two worlds totally distant from each other. But the data and the precious use of it also modified the way in which sport is practiced, evaluated … A sportech sector, still in its infancy, or at least, disseminated, which had difficulty in structuring itself , finally came together, in particular via the GIE France Sport Expertise.
A pioneer of sportech, MyCoach has grown its solution, relying on its knowledge of football, the first discipline it addresses when it was created, to duplicate it towards volleyball, rugby, fencing, hand, judo or surfing. It signs partnerships with the French federations – eleven to date – with UEFA and claims the support of 4.3 million licensees.
Explore all segments
In 2020, the Monaco-based NGO, Peace and Sport is calling on its expertise to highlight content that enhances and reinforces the values of sport as educational and social support. Digitization of content hitherto used in a very traditional way by the non-governmental organization then allows it to also know how to measure efficiency in the field and to gather metrics. On the startup side, we then claimed the desire to support organizations in their digitalization by providing the tools to amplify the impact and feedback on the ground.
And then there is also Activity, the company co-created with the Université Côte d’Azur in 2020, which gave birth to Activiti, a free application whose objective is to promote physical and sports activity at home. An initiative that met sporting needs while the country chained confinements. A success which also pushed the startup and the CHU to go a little further by launching a POC, started in September, which should demonstrate that physical activity meets the goal of “sport in the workplace” but that it is also part of non-drug therapy for patients.
Change software
Mycoach TV is therefore a bit like the new stage of the rocket. In the form of an e-learning platform, it delivers educational content distilled by national champions, top athletes – Romain Ntamack, Hugo Lloris, Camille Lacourt … – renowned coaches and is aimed at amateurs and beginners, via video capsules.
Above all, it opens the BtoC segment to startups, until then only targeting BtoB.
An evolution that Cédric Messina considers logical and strategic. ” To take a step forward, we had to move towards BtoC. After ten years of existence, it was necessary to change the software “, Underlines the founder and leader of the startup who insists on the fact that” content is our dna “. On this point, Activiti also acted, in a way, as a precursor, the startup having tested its technical capacity to create capsules that correspond to a target of uninitiated. In the end, mycoach tv is the result of 2 years of R&D and an investment of 2 million euros.
The Netflix of sports
One of the goals of mycoach tv is, in addition to the content, to structure an offer of tutorials that the amateur can usually find in a very fragmented way on Youtube for example. Rather Netflix of the practice of sport, the platform approaches, by the spirit, ” American masterclasses », Explains Cédric Messina.
A Cédric Messina who has the sporting deadlines to come in mind. The 2024 Olympics like the Rugby World Cup are certainly eagerly awaited events from the general public but no less from sportech companies who see growth opportunities, both for themselves, individually, and for the industry. Which, now structured, must radiate beyond its national scope. And participate, in a way, in the recovery. Mycoach, which employs 32 people, is therefore in a phase of transformation, according to its manager, who “ regenerates the brand »…
