The anecdote, signed by Dwyane Wade, recently become a minority shareholder in Jazz, sums up the vagueness in which the Salt Lake City franchise was about its visual identity. It was Ryan Smith who told it during a conference attended by the former Heat player.
“I’ll never forget when you called me up and said, ‘Hey, my mom wants to know what the colors of Jazz are, and we just can’t seem to find out.’ In this state, we think we know it, but outside? “.
Truth be told, it’s hard to navigate even for Utah residents. The purple color matched with mountainous patterns from the Stockton-Malone era has clearly lived, but the colors that followed this era have hardly convinced, between an assortment between dark blue and yellow or a “yellow-orange” gradient. -red ”not the best effect.
But what to do with the police?
The next visual identity, which will not occur before next season in the best case, should therefore be more conventional since it is a theme around white and black that has been chosen, with some accents of yellow.
“We will not be satisfied with two colors, with only black and white, but we will have a good base”, said Ryan Smith. “The evolution of the Jazz brand has been quite consistent. What we’re trying to do is refine it all ”.
It remains to redefine or retain the police, a point on which Ryan Smith, who made a fortune from Qualtrics, founded in 2002, has not yet decided.
“I want to challenge our Jazz team: insist, insist and insist again. And if you mess up, all the better. I want there to be no risk in making a mistake. If the font works or doesn’t, no problem. It’s the same as what we did at Qualtrics. We also have a bunch of different people who like different things. And the only thing they will see from us, I think, is that we are going to insist ”, a poursuivi Ryan Smith.
