Barcelona is finally meeting Ferran Reverter, the top executive in charge of management in recent months at the Camp Nou and the main person in charge of the reconstruction of the ruin caused by the previous government. A press conference has confirmed that the transition from Suarez to Braithwaite to the front of the first team or from Luis Enrique to Koeman on the bench is inversely proportional to the change of CEO proposed by the Laporta board after winning the election. The former CEO of MediaMarkt involves two or three leaps in level in relation to Òscar Grau, who in recent years has limited himself to signing, without a vote and with little voice, what his (still) unpunished defender has commanded him since from above.
With the sports debate postponed until a new date, and with the assembly on the corner, Reverter has taken advantage of the media focus given by the long-awaited presentation of the due diligence to show its decisive role in the current framework of Barça. He has made it clear, in the best sense, that he was making his first public appearance. Standing, without a tie and walking around the stage with a headband microphone, he radiated comfort in a clear and didactic presentation, more focused on diagnosis as a key element to focus on the future than on the disqualification of Bartomeu and the his minions. The white of his shirt is above the collection of bills from the past. He was successful selling large-scale washing machines when Rosell took Laporta to court.
Reverter’s goal is to revive the dead and make the company make a profit again. That’s why he has thrown balls on a possible liability action, aware that investors would not like the club to be re-judged to past extremes: it could jeopardize the rating -BBB that managers celebrate so much. It is not their business to ignite the partner or start any internal war, but to portray what has been done wrong so that it is not repeated and to ensure the sustainability of a project in need of a good image and new income. His particular Barça did not include the renewal of Messi and now priority is given, once the change of post-election guard is accepted, to the arrival of a good commercial director and a dircom corporate: it is with professionals and not with friends that you manage to “grab your suitcase and go on sale”.
For now, given the story of recent months, Laporta has accepted the manual of its chief executive. This is shown by Ansu Fati’s 10, the photo with Florentino for the love of the Superliga and the bitter struggle with Tebas. In the balance of power between the president and the CEO will be one of the keys to the mandate. So far, between the legacy received and the pressure of the supporters, Reverter’s realistic and austere Barça wins the game. And surely there is no other remedy.
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