The French second division team, invited to Paris-Roubaix, will wear this Sunday during the “Queen of the classics” the famous La Vie Claire jersey inspired by the work of the Dutch painter.
On the last Tour de France, in homage to Raymond Poulidor, the Alpecin-Fenix team wore a vintage yellow and purple jersey in the colors of the Mercier team recalling the colors of Mathieu Van Der Poel’s grandfather. On Paris-Roubaix, another famous jersey will be in the spotlight this Sunday. The La Vie Claire swimsuit. That of the team led by Paul Koechli with Bernard Hinault in its ranks.
In 1984, this is the second life of the “Badger” which left Renault-Gitane, Cyrille Guimard and Laurent Fignon. The Breton, operated on a knee, seeks to revive. Bernard Tapie held out his hand to him (he enlisted Greg LeMond the following year), offered him a dual sporting and commercial project. The businessman has in mind to develop and market automatic pedals for Look. The continuation will be crowned with success, especially in 1985 (doubled Giro-Tour for Hinault). On all roads and in business. From this period, there remain the unforgettable victories and the team jersey inspired by the painter Mondrian.
After the retirement of Bernard Hinault in 1986, the team will become Toshiba. And will change jersey. The Mondrian-inspired jersey, which has remained famous, will be brought up to date this Sunday by the French team Delko (Continentale Pro, Second division). On the cobblestones of “the hell of the North”, the team will be led by Lithuanian Evaldas Siskevicius, 9e in 2019.
It’s a unique moment for us to see the 1985 design rolling again with Team Delko
Federico Musi, CEO of Look Cycle
The Team Delko commemorative jersey and shorts have been specially designed by Look, validated by the team itself and the UCI, manufactured by Marcello Bergamo, equipment supplier partner of the team. Fans of the little queen will be able, on the Look website, to treat themselves to a piece of history since the 1985 outfit will be available in a limited edition (89 euros for the jersey and 99 euros for the shorts).
“We are very proud of our rich racing heritage and the performances of the French riders and teams with whom we have been able to work over the years. It’s a unique moment for us to see the 1985 design rolling again with Team Delko. We have been partners of the team since its beginnings in amateur competition and have seen it gain momentum. On behalf of the whole Look family, we wish them the best for Paris-Roubaix ”, said Federico Musi, CEO of Look Cycle, in a statement. Bernard Hinault, who this year is celebrating the fortieth anniversary of his success at Roubaix (leader of the Renault Gitane team, he wore the world champion’s jersey that year) will see with nostalgia this fabric which has marked his career and his career again. history of cycling.
The Delko team: Evaldas Siskevicius (Lit), Pierre Barbier (Fra), Clément Carisey (Fra), Alexandre Delettre (Fra), August Jensen (Nor), Dusan Rajovic (Ser), Julien Trarieux (Fra).
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