Source: Beijing Commercial Daily
Original title: Who is entering the sports training after the “coolness” outside the language
Beijing Business Daily (Reporter Cheng Mingjie and Zhao Boyu) “I have signed up for martial arts courses for my children. I just hope that little girls can also have the martial arts spirit and sports spirit since childhood, and they can also keep fit.” Parent Mr. Huo told reporters that he is signing up for sports. In class courses, more reference will be made to children’s interests and hope that the courses can play a social role.
Coincidentally, Junjun, who was in the third grade of junior high school this year, has been practicing martial arts for many years. In the eyes of Junjun’s mother, Ms. Feng, the child has strengthened his physique over the years and has grown taller. “I think this is the most precious experience in his growing up.” Ms. Feng said frankly.
In the summer vacation that has just experienced the “double reduction” policy, it may be due to the misfire in the training of subjects such as language and mathematics, and the trend that the scores of physical education classes are becoming higher and higher in the education system, such as Ms. Feng and Mr. Huo. In this way, the number of parents enrolling in sports training courses for their children is increasing. In addition to martial arts, basketball, football, swimming and many other sports training courses are becoming their popular choices. In the Changying Sports Park outside the East Fifth Ring Road, there are many children’s sports training institutions and various venues. This park is not only a place for residents of nearby communities to exercise and relax on weekdays, but also a main place for children to exercise.
“80% and 90% of the parents who just came to sign up are just rushing to improve their children’s physical fitness. After a period of practice, some of the children’s talents and abilities will show up, and parents will have some professional expectations. Let the children participate in the game.” A teacher from an organization that specializes in soccer training said that during the summer vacation, affected by the epidemic, the organization suspended classes for a period of time. School is now starting, and children usually come to play football after school or on weekends.
“In terms of price, we did not increase the price, but also lowered it some.” The teacher of the football training organization said that parents value the organization’s ability to provide children with outdoor sports conditions. When talking about the higher prices of parent response courses, a teacher at another children’s physical training center said that from the perspective of understanding, parents’ understanding of physical training would be less than basketball, football and other specific projects, which would produce “cannot spend.” How much” the psychology. But in fact, the cost of physical training is not low, and the design of teaching aids and teaching methods need to be considered.
He Le, the founder of Dream Star Legends, a youth basketball training organization, said in an interview that most clubs in the industry are still paying attention to the issue of resuming classes and eliminating classes. “Some institutions will adjust their prices at the current time point, that is, the beginning of the school season. Firstly, the prices of course packages and courses tend to be compliant, and then the dimensions of institutional management.” He Le further stated that course price increases are concentrated on individual cases. , Or showing regional characteristics.
“In fact, before the’double reduction’, we can feel that parents are diverting their children’s time for schoolwork and physical exercise. Moreover, after experiencing the epidemic and the’double reduction’ policy, internal students’ feedback to us It’s better.” The teacher of the above-mentioned physical training institution further said, “But from the outside, the industry as a whole is still relatively turbulent, and we did not feel the rapid increase in the number of registered students.” A teacher from a football training institution also said, It is not yet their enrollment season. “Almost September and October are the peak periods for registration.”
“The’double reduction’ policy actually benefits all institutions in our park,” the teachers of the two institutions both expressed confidence in the future of sports training. “We hope to open a branch campus, but the first issue facing us is that the impact of the epidemic can be reduced and classes can be opened.”
Although on the whole, capital has shown a posture of withdrawing from the education sector as a whole this year. However, in certain areas where policies are favorable, active management can still be seen, and children’s sports training is one of them. For example, Moment Sports acquired Isee Cinderella Children’s Art Center this year; another youth sports education brand “Bingo Sports” also completed a pre-A round of financing of tens of millions of yuan. In addition, according to data from Tianyan Check, nearly 100,000 newly established sports training institutions have been established in the past year.
It is worth noting that so far, the development of the youth sports training track has not yet seen a large number of giant companies. “In fact, most of the current sports training institutions are still mixed. The advantages of large institutions transforming into this market outweigh the disadvantages. In addition to expanding the market increment, it will also help the construction of the entire industry’s standards and evaluation system, and make the industry more Standardize operation.” He Le said.
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