Messi, a “gold mine” for PSG: the millionaire profits and investments that the Argentine crack attracted

Lionel Messi played less than a game and a half with the shirt of the Paris Saint Germain since its official presentation more than a month, but his single figure became the key to a millionaire treasure for that entity. As he is shaping up to be a starter for the first time in Ligue 1 to make his debut at the Princes Park next Sunday against Olympique de Lyon, the board celebrates for the earnings, new contracts and sales records that boosted the aura of Rosario.

The Spanish agency EFE published a report calling the 34-year-old footballer a “goldmine” for Parisians for their “Explosion in social networks, new sponsorships and record sale of t-shirts”. According to specialists in sports finance consulted by this medium, the The investment made by PSG to sign Messi on salary and other details is already “in the process of paying off”.

“Without risking too much, Messi’s signing is practically amortized, at least it will be at the end of this season”Said Virgile Caillet, one of France’s best-known sports marketing executives. Although it does not have much room for growth in terms of ticket sales or television rights, the more resounding financial increases will come from social media, merchandising and unconventional sponsorships.

In addition, there is speculation with all the earnings that the Champions League will generate, taking into account that income could rise up to 100 million euros depending on the performance of those led by Mauricio Pochettino in the contest that began with a 1-1 draw against Bruges.

PSG had an immediate growth of 20% in the main social networks (Twitter, Instagram, Youtube, Facebook and TikTok), surpassed Juventus of Turin to be behind other powers such as Barcelona, ​​Real Madrid and Manchester United and already has some 134.9 million followers online according EFE, something that is “Quickly monetizable” according to the aforementioned Caillet.

The French newspaper The team had reported hours ago that Messi’s shirt sold 50 percent more than Neymar’s compared to the time span of the Brazilian’s landing in Paris. It is precisely on this fact that the new report points out: since the arrival of the Brazilian in 2017, the club sold one million jerseys each year and sales are expected to increase between 30% and 40% this season thanks to the fury Messi.

Sports marketing specialist Vincent Chaudel explained that the standard t-shirt price (around 140 euros per unit) “Varies depending” if it is marketed in the club’s stores or in those of the brand that manufactures the clothing. According to the market sources you cite EFE, of those 140 euros, PSG keeps 20% (about 30 euros) on each sale since most of the money is shared between the manufacturer and the distributor.

Man focused on market research assumes that the French will continue to increase their sponsorship income, regardless of the fact that the company that dresses the team has a ten-year contract in exchange for “about 70 or 80 million per season” and that the hotel chain that advertises the front of the shirt signed a link until 2023 that “reports to PSG about 50 million euros per year ”.

After the landing of Leo, it was known that the entity added two new partners “Considered unconventional”. A platform of cryptocurrencies will contribute 25 to 30 million euros for three seasons as they informed EFE market sources. Weeks ago, the club announced that I would pay a small part of the contract of Messi in “PSG Fan Tokens”, the virtual currency that fans acquire to have special discounts, privileged access to different club activities and other privileges.

The other of the “unconventional partners” that lined up in recent days was the fashion label Dior, which will dress the players on the campus.

“I don’t see that in Paris there is a ‘Messi tour’ like in Barcelona. The Parque de los Príncipes (PSG stadium) has become too small (about 48,000 spectators) “, Chaudel analyzed. However, the arrival of Messi could bring benefits to both the France Ligue 1, like Paris and Qatar, where the funds of the club owners come from.

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