The cutting-edge sneaker brand EQUALIZER will use “BALLER MADE” as its core concept in the fall and winter of 2021 to bring three major brand updates. The first is the “MADE BY GOKU” series. As the EQUALIZER product designer, Chinese streetball OG Wukong perfectly combines basketball genes with the biological aesthetics of the retro future. It took a year to lead the design of the three major shoe series of the 2022 brand: EQUALIZER ONE basketball shoes, EQUALIZER FAULT canvas shoes and EQUALIZER OASIS X oasis tow, three products will be launched at the end of this year; the second wave of “MADE BY HAN” series is created by the new force of basketball community Xiao Han, and is also created by the original silver jewelry brand “Sidereal Made” The two sides’ first joint series “EQUALIZER CYBERLIGHT”. As for “MADE BY & FOR THE COMMUNITY”, the core members of the documentary “Making Out of Nothingness” are invited to return to reunite, including independent musicians J-Fever, independent directors, basketball photographers, professional streetball players and other core community leaders. The way of group portraits initiated the recruitment of new recruits to 2022 to the broad basketball community.
It is worth mentioning that EQUALIZER’s world’s first community concept store will soon be located in Taikoo Li, Qiantan, Shanghai, and will be officially opened to the public on October 15.