A brilliant tennis player, Roger Federer turns out to be an excellent businessman. A few days before the fourth edition of the Laver Cup, which he created in 2017 with his agent Tony Godsick through their agency Team 8, the Swiss are pulling out the big game.
The IPO of the company On Running, of which he has been a shareholder for two years, was a resounding success. A little less than ten days before the hostilities between Team Europe and Team World, scheduled for September 24-26 in Boston.
And this Zurich sports shoe brand is a partner… obviously of the Laver Cup. On Running became the official shoe brand for the Laver Cup 2021 this week.
A double blow for Roger.
And that’s not all, since at the same time Uniqlo, Federer’s equipment supplier, was announced as the new official clothing sponsor of the competition.
Roger Federer makes his sponsors “bite” and exhibits his brands in HIS competition. The maestro is still one step ahead …
Posted on Saturday, September 18, 2021 at 13:21
