FIBA, the International Basketball Federation, and Bitci have announced an innovative new global partnership for the period 2021-2023.
Bitci will serve as a new global partner offering innovative products to the global basketball community. FIBA has identified blockchain technology as a new and unique way for fans to interact and engage in sport.
This technology also aligns with one of FIBA’s strategic priorities for 2019-2023, which is to expand the FIBA family by increasing its partners and adopting new ideas. Global partnership will provide Bitci with key commercial rights in all FIBA competitions, including FIBA Continental Cups for Men and Women, FIBA Youth World Cups, FIBA Women’s Basketball World Cup 2022 and FIBA’s flagship event the FIBA Basketball World Cup in 2023.
Specific rights for these events include premium brand visibility on the pitch and exclusive presentation sponsorship rights for certain FIBA qualifying competitions.
The partnership goes beyond branding elements and will allow Bitci to develop and launch a dedicated FIBA Fan Token for the global FIBA fan community. The aim is to give fans a voice, giving them the opportunity to vote on various contests, participate in polls, gain access to promotional license products and have special access to tickets and activities. behind the scenes.
In addition to the FIBA Fan Token, both sides will also explore the possibility of developing Specific Non-Fungible Tokens (NFTs), a digital collector’s item for fans, which will include memorable moments from the FIBA archives. Collecting these special moments safely and exclusively will give fans a unique opportunity to be a part of basketball history.
Andreas Zagklis, FIBA General Secretary, said: “We are delighted to enter into this new partnership with Bitci. FIBA is committed to expanding the basketball family and providing innovative opportunities for our members and fans. We are confident that Bitci will deliver first class products through the blockchain. Technology is a key driver in basketball. We believe that working with Bitci will further improve our footprint as well as our direct interaction with fans ”.
Altan Tan, CEO of Bitci, said: “Bitci is honored to enter into this revolutionary partnership with FIBA. We’ve expanded our partnerships globally this year, but the partnership with FIBA, the International Basketball Federation, changes the whole concept for us. This proves Bitci’s commitment to the world of sports by offering secure services in the blockchain industry. We will work diligently to create a unique FIBA Fan Token that will have strong and lasting value for fans. The future will prove that FIBA has selected the right partner in the blockchain industry “.
This agreement was negotiated by FIBA Marketing, the strategic partnership between FIBA and Infront.
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