The alliance Golf East Mallorca The Luxury Selection, next to Cala Millor Tourism Consortium, has launched a new proposal to de-seasonalize tourism and publicize the sports offer in the east of Mallorca. In this way, a project has been presented to promote golf in the area 365 days a year.
Stefano Bortolotti, Arnau Sala, Kristoff Both Y Sara Virginia Boex, representatives of the Golf East Mallorca alliance The Luxury Selection, made up of the golf courses Club de Golf Son Servera, Pula Golf Resort, Club de Golf Alcanada and Capdepera Golf, held a meeting this Tuesday with the political leaders of the Cala Millor Tourism Consortium, Colau Bordal, President of the Consortium, Marga Vives, Councilor of Tourism of Son Servera, Inés Batle, President of the Cala Millor Bay Hotel Association and Marcial Rodriguez, manager of the Consortium, to promote the ambitious project.
An idea that from the Cala Millor Tourism Consortium it can be a boost for tourism in the off-season. «The four golf courses add up to four top-level courses, open 365 days a year, which is perfect places to welcome golf tourists, of high purchasing power, throughout the year, which would also boost tourism in our country. low season, “he explained Colau Bordal, President of the Consortium.
«In times when we live in tourist seasons full of uncertainty, we bet on products that position Cala Millor and the region of Levante on the map and attract European golf fans. They are tourist products that can be marketed all year round thanks to the climate of our island “, he clarifies Marga Vives, tourism councilor of Son Servera.
Golf East Mallorca wants to grow
Golf East Mallorca The Luxury Selection, has the objective of working to improve the visibility of the Majorcan Levante area in the world of golf. Since 2015 the Cala Millor Tourism Consortium, Together with the managers of Pula Golf Resort and Son Servera Golf Club, he has built this brand that is already known throughout Europe by most Tour Operators and golf players.
With the incorporation of two new fields, such as the well-known Capdepera Golf and the mythical Alcanada Golf Club, Golf East Mallorca wants to grow and position itself even more in the European golf market, in order to compete with destinations such as Costa del Sol, Turkey and Portugal.
The commercial actions developed by Golf East Mallorca They will include visits to international fairs, a new website with an integrated booking engine, the promotion of online sales, as well as a series of actions that promote the seasonal adjustment of tourism in this region.
Golf East MallorcaIt will also work together with the Hotel Association of Cala Millor, Sa Coma and S’illot to bring this sport closer to those establishments that are aware of the possibility of having a longer tourist season.
The truth is that golf tourism is one of the main focuses of action for this alliance in the eastern part of Mallorca, which also aspires to be able to offer the visitor the cultural, natural and gastronomic offer of this region.
This project aims to show the world that public-private collaboration together with the efforts of the people who make it up allows to obtain better results for all the parties involved in it. If all the tourist attractions in an area work together, they can create a unique destination.
