Anadolu Efes, which won the Gold Award in 2010, 2013, 2017 and 2020, and the Silver Award in 2019 at the EuroLeague Devotion Marketing Awards, where the marketing projects of all teams competing in the EuroLeague and EuroCup are evaluated, has added a new one to its award collection.
Anadolu Efes, which implemented the “Digital Matchday Experience” project due to the fact that EuroLeague matches are played without spectators, was awarded the Devotion Marketing Silver Award by the EuroLeague.
“We have strengthened our bond with basketball fans”
Anadolu Efes Sports Club Marketing and Corporate Relations Manager Gökçe Dayı expressed his views after the award as follows:
“We have left behind a season that European basketball has never experienced before. Although we cannot host our fans at Sinan Erdem Sports Hall due to the fact that our matches are played without spectators, we have implemented digital projects where we can be guests at their homes. Thus, we have further strengthened the bond between us and basketball fans. We are very happy to be crowned with such an award.
“It is very important and valuable that we receive awards for three consecutive seasons”
We are proud to bring such an important award to our country, even off the field, in the 2020-2021 season, which our team completed as EuroLeague champions. A big thank you to everyone who contributed to this award.
In addition, being the first or second best marketing team in Europe in the last three seasons, including very difficult conditions such as 2020 and 2021, was a very valuable and important indicator for Turkish basketball. In light of the awards we have won, we can confidently say that Anadolu Efes Sports Club Marketing Department and our business partners with whom we work together constitute the best marketing ecosystem in Europe.”
The projects that stood out from the “Digital Matchday Experience” that won Anadolu Efes an award were as follows:
Anadolu Efes Studio hosted very special guests
Anadolu Efes Studio, which was broadcast live on Twitter, Facebook and Youtube before Anadolu Efes Sports Club’s matches at Sinan Erdem Sports Hall, had a total of nearly 9 million views and combined the excitement of basketball with entertainment.
In the project hosted by Anadolu Efes’ Voice Mustafa Özben, important names from the world of cinema, theatre, music, sports and business were hosted as guests, and club partners added a different dimension to the programs with their surprises.
A first in European basketball: Anadolu Efes Sports Club Digital Tribune
“Anadolu Efes Sports Club Digital Tribune from Anadolu Efes – FC Bayern Munich match was a first in European basketball. Within the scope of the project, implemented with the support of beIN Sports Turkey and Microsoft, hundreds of fans were provided with +1 for the excitement of the match. In addition, millions were reached through communication activities. .
Digital Displacement Meetings
In addition, the excitement of the EuroLeague away matches played during the season was transferred to the digital environment, and Anadolu Efes fans came together in “Digital Away Meetings”. At the meetings where the club partners made the basketball fans happy with surprise gifts, the fans shared their excitement with each other.
Anadolu Efes Sports Club will continue its tradition of international success in marketing in the upcoming seasons.
