Here she is five times world champion and bearer of strong messages. “Why would rules be taboo? »Proclaims Clarisse Agbegnenou. Judokat ventures into new ground: the creation of period panties, those that remedy tampons and sanitary napkins. Clarisse was looking for a “greener” way, she discovered Rejeanne, the brand created by Wye Peygn Morter and Alexandra Rychner, two Parisiennes launched in the challenge of a 100% French manufacture.
“Clarisse contacted us, the crush was immediate,” says Alexandra Rychner. We share this desire to change the received ideas that rules are dirty or nauseous and we want to move the debate forward so that the subject of rules is no longer taboo, especially among teenage girls. “The champion has become the” megaphone “and imagined her range, with attractive colors, shorties or thongs with encrusted lace, and a personal message” believe in yourself “, intended” to restore confidence in women »Clarisse specifies.
At the end of April, she met the seamstresses in Bourg-en-Bresse, got behind the sewing machine. “I wanted products that allow you to play sports and stay feminine, it’s not because we have our rules that we have to wear big panties. You can be sexy and still be a woman, even during the menstrual cycle! “The champion is rather cash:” how many times during training I had to go to the bathroom to change, for fear of stains on my white kimono … “” Yes, we could have done more classic advertising, admits Alexandra Rychner, founder of Rejeanne, but we want to explain things and with a personality like Clarisse, it’s stronger. She speaks woman to woman. “
Partnerships go far beyond the financial aspect. “Clarisse has a role model and she wants to serve the general interest”, summarizes Nadia Benabdelouahed, her agent. The contracts are also stories of meetings between women who are entrepreneurs.
