This Thursday (7 p.m.), the Red Star, resident of National but candidate for a rise in Ligue 2, will face Olympique Lyonnais, the Saint-Etienne rival, in the round of 16 of the Coupe de France. The Seine-Saint-Denis club, partner of ASSE in the 2000s, decided to play the humor card by displaying its colors in the streets of … Saint-Etienne and at the Geoffroy-Guichard stadium with a slogan dear to the colors of the two clubs: “Go the Greens”.
Earlier in the weekend, the leaders of the Red Star had also wielded humor by posting a photo of the headquarters of their fervent supporters, the “Olympic” bar located opposite the Bauer stadium in Saint-Ouen. The photo of fans taken in front of the establishment is captioned: “There is only one Olympic”, in reference to the Rhôdanien club.
An original communication campaign, led by the agency Herezie, a few hours from the shock against OL.
In the previous round, the current 4th of the National had achieved the feat of eliminating 3-2 Lens (then 5th in Ligue 1) at the end of the match with twists and turns. Led 1-2 from the start, Vincent Bordot’s men had reversed the situation by scoring two goals in the final minutes, including that of the qualification by the former … Lyonnais Alan Dzabana. Bis repetita Thursday?
