After the release of ‘After Hours‘, his latest studio album, The Weeknd managed to position himself as one of the most influential artists on the current scene, so it is not surprising that it has reached where any artist seeks to go…. That’s right, to the Super Bowl stage!
And it is that, Abel Makkonen Tesfaye, better known in the music industry as ‘The Weeknd’, has been selected by the NFL to perform in the halftime show of the 55th edition of the Super Bowl: Kansas City Chiefs vs. Tampa Bay Buccaneers.
The news was revealed last November and, since then, The Weeknd hasn’t stopped raising expectations of what promises to be a spectacular presentation. That is why, a few days before the big event, many fans have begun to question, How much will the Canadian charge to perform on the Super Bowl halftime show?
How much does The Weeknd charge to perform on the Super Bowl halftime show?
The answer is nothing. Artists performing at the halftime show They do not charge anything for their performance due to the great publicity that the event itself gives them, because thanks to this, their sales grow and that is how the profits come after appearing at the most important sporting event of the year.
Because artists do not charge anything to perform, all production costs and expenses related to performance are within the NFL budget.
However, this year will be a little different; because everything seems to indicate that The Weeknd has prepared a great show, because the cost of this has exceeded the budget of the league, so the Canadian has had to pay an extra seven million dollars from his own account, Which has raised the expectations of this long-awaited presentation even more.
The exuberant earnings of the artists featured at the Halftime Show
As mentioned, really the earnings for the artists come after their performance on the Super Bowl stage. A A clear example of this was what happened with Jennifer Lopez and Shakira, who were in charge of the Super Bowl LIV halftime show.
The Diva of the Bronx and the interpreter of ‘Waka Waka’ they increased their sales by 893% just two days after their presentation at the halftime show. On your side, JLo’s sales rose 800% thanks to the more than 8,000 downloads received on digital platforms, while the Colombian achieved an increase of 957% with more than 13,000 downloads.
It is worth mentioning that it is not the first time that the number of sales of an artist rises so much after their participation in the Super Bowl, for example, Coldplay and Beyoncé, managed to raise more than six million dollars after appearing on the halftime show, while Bruno Mars reached three million and Lady Gaga 2.8. Can The Weeknd break these records?
