FC Barcelona Experts assure that it contributes more to Barcelona than it charges
Francesc Adelantado
Lthe figures of the contract Leo messi left open the question and the debate as to whether the Argentine reported so much money to the Barcelona as to charge such a high figure. Marc Menchn, director and creator of 2Playbook, e Ivn Head, economist and founding partner of Partners praise, they analyze for BRAND the impact of the scorer at the financial level in the Camp Nou. For Menchn, the azulgrana club s settled the accounts, before the pandemic, and for Head, the captain generates more than he receives. Annual income tax between 130 and 200 million euros.
The economist is very clear that the incidence of Messi It should be assessed from three points of view: economic, sporting and emotional. “There are things that we cannot quantify exactly but that show us the importance of Messi. For example, 36 percent of the titles that the Barcelona have been with him. Most commercial or sponsor contracts have a clause that is determined based on this player. And, on an emotional level, the brand Barcelona – Messi It is known all over the world, there are tourists who come to the city to see the player, the followers on social networks … “, he explains convinced Head.
With all these parameters on the table, the economist does not hesitate to affirm that Messi generates more than it enters. He even dares to give more or less approximate figures of what the presence of the captain supposes for the entity. “Annually it must generate between 130, as a minimum, and 200 million, maximum. Therefore, if you take the proportional part of the card, of the premiums and of everything of a season it does not exceed the amount that it receives”, analyzes the economist.
Leo messi generates some economic income that is direct for the Barça entity, but there are also others that are indirect and more complicated to quantify although they end up having an impact on the economy of the Barcelona. As for tangibles, the institution, for example, does not receive the same amount if it goes Messi and play a friendly or if you don’t even travel. In many cases, if the Argentine cannot be, the contract has a penalty. Something similar happens with acts of sponsorship where the claim is always the 10 and their presence is paid. Other aspect where Messi generates a lot of income for him Barcelona is in the sale of t-shirts.
It is estimated that 8 out of 9 elastics sold by the entity in the store are of Leo Messi. Taking into account that this aspect generates about 20 million a year, practically all of them will bear the name of the Argentine international. To these revenues are added those from the box office. It is estimated that between 5 10 percent of tourists who come to the Barcelona the main reason is Bara and Messi is largely to blame.
Nor should we forget social networks, where the image of Messi it is a claim for herself. Precisely, Marc Menchn considers that this point is key and differential with, for example, the white set. “The videos of Messi celebrating a goal or anything else ensures a great media visibility whether you play well or not. It is a difference, for example, with the Real Madrid“, explains the director and creator of 2 Playbook.
Menchn says that, before the pandemic, Barcelona they settle the accounts. “It compensated what was paid with what the club generated. But I change the focus and ask. It is more profitable Messi Regarding the cost, at a medical and economic level, or if you take, for example,Dembl, Coutinho and Griezmann?”, Explain.
The presence or not of Messi at Barcelona, whose future is in the air, can also directly influence the contracts of the different brands. Rakuten, for example, renewed one more season with the Barcelona but with a substantial reduction in emoluments and, according to Menchn, Beko I will do it in the next few days but at fifty percent.
On the other hand, Vctor Font, candidate for the presidency, considers that Messi has not ruined the Barcelona. “The problem has been the errors in the economic management committed during the last years, the millions spent on transfers and some renovations.”
.
