The 20 most economically powerful clubs in world football will lose between the last season 2019-20 and the present 2020-21 about 2,000 million euros in income from the impact of the COVID-19 pandemic, according to the annual study ‘Football Money League’ prepared by the consulting firm Deloitte.
We estimate that the 20 ‘Money League’ clubs will lose over € 2 billion in revenue at the end of the 2020-21 season, due to the reduction in revenue on match day due to the absence of spectators, compensation to televisions and negative commercial impacts, as well as the missed opportunity to continue its growth trajectory, “the report states.
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According to the study data, last season alone the cut in income for the big clubs was 1,100 million euros, with a 17 percent decrease in those associated with match day (257 million less, related to season tickets, tickets and restaurants, in a season in which there was an audience until March), retransmission revenues fell 23 percent (957 million less), although they maintained commercial income, with an increase of 3 percent (105 million more).
In this season, the study authors calculate a similar impact and even consider that the hit of the pandemic “could not be fully known for several years” due to the uncertainty it generates for companies that acquire the rights to broadcast or the commercial partners of the clubs.
“Fortunately for clubs, the pandemic has highlighted the importance of sport for many people, reinforcing their strengths and attractiveness to televisions and brands. We will see in the next negotiations of television rights and commercial agreements how this affects the valuations “, indicates the report.
Regarding the classification of clubs by income, stability is the key dominant, with Barcelona in the first position, with 715.1 million euros of income despite a decrease of more than 125 million compared to the previous year; Following for Real Madrid, which had a turnover of 714.9 million, 40 less than in 2018-19.
They are followed by the reigning European champions, German Bayern Munich, who entered the 2019-20 about 634.1 million euros (25 less than the previous year), with England’s Manchester United, Liverpool and Manchester City next, French Paris Saint-Germain, English Chelsea and Tottenham and Italian Juventus completing the top ten spots of the top clubs by income.
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Atlético de Madrid remains in thirteenth position, after receiving 331.8 million euros in revenue according to Deloitte accounts (almost 50 million less than last year), behind the top ten, English Arsenal (eleventh) and German Borussia Dortmund (twelfth).
The list of the 20 clubs with the highest turnover is completed by Italian Inter Milan, the Russian Zenit (one of the few clubs that improves its turnover to 236 million for its participation in the Champions League), German Schalke 04, Everton English (another that grows, 2 million by commercial income), the French Olympique de Lyon, the Italian Naples and the German Eintracht Frankfurt.
Just after the top 20 clubs is Spanish Valencia, with some revenue of 172.1 million, ahead of English Leicester, Portuguese Benfica, German Borussia Mönchengladbach, English Crystal Palace and West Ham, Ajax Dutch, English Sheffield and Wolverhampton and Italian Milan.
“The crisis derived from COVID-19 has pushed clubs to rethink and recalibrate their strategic objectives and business models, so that they can ensure a solid and prompt recovery “, explains Concha Iglesias, partner responsible for
Deloitte Spain sports.
According to the study, 93 percent of respondents from 20 countries intend to return to stadiums when allowed, and 86 percent believe that the lack of audiences in soccer arenas worsens the television experience.
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