“The Chinese badminton team is conducting a closed training camp in Lingshui, Hainan. Due to the repeated outbreaks of the epidemic, they collectively withdrew from the three tournaments held in Bangkok, Thailand in January. However, there is news about the change of sponsors for the national badminton…”
The Chinese badminton team is conducting a closed training camp in Lingshui, Hainan. Due to repeated outbreaks, the Chinese badminton team collectively withdrew from the three tournaments held in Bangkok, Thailand in January. However, a news about the change of sponsors of National Badminton has attracted the attention of fans. The Japanese brand Yonex has won the Chinese badminton team’s clothing equipment sponsorship contract for the next eight years. This is the first time that a Japanese brand has sponsored the Chinese team again after 12 years.
According to the announcement of the Shanghai United Assets and Equity Exchange, Yonex has won the China National Badminton Team’s 8-year clothing equipment cooperation project. The original expression is:
Yonex (Shanghai) Sporting Goods Co., Ltd. won the China National Badminton Team Apparel and Equipment for 8 years as a sponsoring partner for investment cooperation projects.
Special announcement
National Badminton and Yonex have cooperated for 28 years. In 2009, Li Ning replaced Yonex as the sponsor of National Badminton. In the past 12 years, the clothing, rackets and shoes of the National Badminton players have been sponsored by Li Ning. Now, Guoyu has signed an 8-year cooperation agreement with Yonex again. If it had not been for Guoyu to withdraw from the two Super 1000 Thailand Open held in Bangkok, Thailand, Guoyu would have changed into Yonex clothes. Play with the equipment.
In fact, as early as September 2014, Yonex separately signed a sponsorship contract with Lin Dan. It is reported that the contract between the two parties lasts for 10 years and the cost is as high as 100 million. Before Lin Dan’s competitive status declined but he did not retire, some people speculated that it was related to this sponsorship contract. However, in July last year, Lin Dan announced his withdrawal from the national team and missed the fifth Olympic Games. However, after his retirement, Lin Dan, with the support of sponsor Yonex, held a retirement press conference and conducted commercial activities. The schedule was still full. It is reported that in the endorsement contract signed between Yonex and Lin Dan, the cooperation between the two parties includes the use of Lin Dan’s portrait rights and the obligation to attend brand activities.
Yonex signed a cooperation agreement with the retired world champion Wang Yihan at the end of December 2018. It is reported that the amount of the cooperation agreement is more than 10 million yuan. The specific period is not clear. This is the first time that Wang Yihan has been with the brand in his personal capacity. For business cooperation. At the end of May 2020, Yonex announced that it had signed a contract with Olympic champion Li Xuerui. Li Xuerui announced his withdrawal from the National Badminton Team in October 2019 due to the delay in recovering from an injury and has now officially retired. Last month, Lin Dan, Wang Yihan, Li Xuerui and others participated in Yonex’s Challenge of Kings. Now Guoyu has also signed a contract with Yonex. I wonder if they will participate in some commercial activities together in the future?
Tigs：
Chinese badminton team / Japanese brand Yonex / Olympic Games
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