The Badminton World Federation (BWF) y Creative Technology come together to enhance the spectator experience of badminton matches that, thanks to holographic audio, they will live the game closer than ever.
Starting with the HSBC BWF World Tour Finals tournament that is currently being held in Bangkok, Thailand – in which the Spanish Carolina Marín is one of the favorites – direct and delayed YouTube broadcasts will come equipped with SXFI Live technology (in Spain they will also be broadcast by the Teledeporte channel, of RTVE). This will be the debut of award-winning holographic audio technology in the sports broadcast arena. SXFI LIVE technology will recreate the sound as if we were in the stadium and we can enjoy it just by using headphones or headphones.
Fans can enjoy the effects of Super X-Fi audio no matter what headphones or headphones they are wearing while watching live on YouTube, or on delay, and feel like they are enjoying the games in the stadiums.
Bringing badminton closer to the fans
BWF Secretary General Thomas Lund said that this partnership was very positive for the future of badminton. “2020 was an unprecedented year in the world of sports. The BWF learned valuable lessons in creating digital content in the absence of live sporting events. “
