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The Jim Rome Show: DJ Reader talks about joining the Bengals
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In the span of about three seconds last week, Joe Burrow went from being a guy living in his parents’ basement to being a multimillionaire. That three-second span is the time it took for the Bengals quarterback to sign his four-year, $ 36.2 million rookie contract, which includes a $ 23.9 million signing bonus.
While many NFL players can go out and make a major buy to celebrate a signing like this, that’s not what the Burrow plans to do. In a press conference that took place after the contract was signed, the Bengals rookie revealed his unique financial plan, which involves spending. zero dollars from his new business.
“I don’t plan on spending any money on the contract,” Burrow said, via Bengals.com. “I’m just going to live on the marketing money and let it pile up in my bank account.”
It takes money to make money, and Burrow is going to make a lot of it just by letting it sit in his bank account or putting him in an investment account. While Burrow’s plan is unique, he’s not the only NFL player to have taken this route before. Both Rob Gronkowski and Marshawn Lynch have said they will live on their endorsement money while they play.
For Burrow, living off his support money shouldn’t be too difficult, and that’s because he already has numerous endorsements with companies like Fanatics, Nike, Bose, Lowe’s, Nerf, and Buffalo Wild Wings.
Burrow also received marketing advice from one of the best endorsers in the business: Peyton Manning. The two-time Super Bowl-winning quarterback offered Burrow plenty of advice when the two spoke on the phone in May.
“I couldn’t have enjoyed this more,” Burrow said of the conversation. “I felt like we were in very similar situations and he felt the same. He just gave me a lot of different advice on marketing, how to manage the click, how to manage the coaches, how to be insured. about being in your freshman year and how you build on it. It was a great conversation that I was very happy to have. “
Another conversation Burrow was happy to have was the one he had with his parents. The rookie quarterback has been living in his parents’ basement for a few months, but that will all change now that training camp has started. After Burrow signed his new contract, his father, Jimmy, was happy about one thing.
“We finally got it out of our basement,” Jimmy Burrow said recently, via Avocado.
Now that he’s out of his parents’ basement, Burrow is now in Cincinnati, where he’s already on the field throwing passes at training camp. If he can end the Bengals’ 30-year drought without winning the playoffs, his $ 36.2 million contract will be money well spent for the team.
