Li-Ning’s $400M NBA Star Curry Deal: How the Brand is Dominating Basketball & Golf with a 2026 Vision
Li-Ning’s $60 Billion Bet: How Stephen Curry’s NBA Partnership Is Reshaping Global Sportswear By Daniel Richardson June 3, 2026 • Updated 10:45 AM UTC In a move that could redefine the global sportswear industry, Li-Ning has announced a landmark partnership with NBA superstar Stephen Curry, valued at approximately $60 billion over a decade. The deal—officially … Read more