李宁

Tissot Announces New Chinese Basketball Ambassador: A Major Partnership Revealed

by

Twenty-year-old Chinese basketball standout Yang Hansen has joined the elite ranks of Tissot global brand ambassadors, marking a significant evolution in the commercial trajectory of Chinese basketball talent. The partnership between the Swiss watchmaker and the Qingdao Eagles center represents a rare crossover for a domestic Chinese Basketball Association (CBA) player into the global luxury … Read more

Li Ning’s Basketball Shoes Sales Slump as Industry Downturn Continues

by

Li-Ning Targets Global Expansion Amid Domestic Basketball Market Challenges Chinese sportswear giant Li-Ning is recalibrating its growth strategy as it navigates a cooling domestic market and a shifting focus within its core basketball division. According to the company’s 2024 financial results, the brand reported annual revenue of RMB 28.676 billion, a 3.9% increase year-on-year, though … Read more

Li-Ning’s $400M NBA Star Curry Deal: How the Brand is Dominating Basketball & Golf with a 2026 Vision

by

Li-Ning’s $60 Billion Bet: How Stephen Curry’s NBA Partnership Is Reshaping Global Sportswear By Daniel Richardson June 3, 2026 • Updated 10:45 AM UTC In a move that could redefine the global sportswear industry, Li-Ning has announced a landmark partnership with NBA superstar Stephen Curry, valued at approximately $60 billion over a decade. The deal—officially … Read more