The streaming service Wow officially launched in Austria, replacing the former Sky X platform with a rebranded application focused on live sports, blockbusters, and television series. RTL | Sky Austria executives introduced the new platform during a presentation in Vienna, detailing a migration path for existing subscribers and a combined content roadmap for the Austrian market.
Platform Rollout and Executive Presentation in Vienna
RTL | Sky Austria presented the app during a business lunch event at the k47 venue in Vienna. Managing Director Caterina Preti led the launch alongside Monika Coupkova, VP Operations, and Katrin Mittendrein, Director of Commercial and Customer Growth. Industry guests included Corinna Drumm from the Association of Austrian Private Broadcasters and Gerald Grünberger from the Association of Austrian Newspapers.
Preti outlined the strategic shift for the service during the launch event. According to statements released by RTL, the executive emphasized that the transition aims to unite major premium entertainment and live sports within a single interface tailored to current user habits. Company representatives noted that the app intends to establish a distinct position in the Austrian streaming sector by bundling international content formats.
Migration Timeline and Technical Compatibility for Subscribers
Existing Sky X customers will undergo an automated account migration process over the coming days. Users can access the new Wow application by downloading it and logging in with their established credentials. The legacy Sky X service remains functional during the transition period until the migration finishes.
The application operates across multiple device categories. Supported hardware includes smart TVs, dedicated streaming devices, smartphones, tablets, and game consoles, alongside desktop access via PC and Mac. Core software features include individual user profiles, personalized recommendations, a watchlist utility, and an integrated search function.
Content Lineup Featuring Sports and Entertainment
Live sports coverage remains a cornerstone of the platform through Sky Sport. Subscribers retain access to broadcast rights for the UEFA Champions League, the Admiral Bundesliga, the Premier League, NFL and NBA.
Entertainment releases accompany the sports schedule. The platform scheduled the release of The Super Mario Galaxy Film for October 2, followed by the debut of the Sky Original series War, starring Dominic West and Sienna Miller, on October 5. RTL also announced plans to launch a combined subscription bundle featuring both RTL+ and Wow Series & Films later this year, with specific dates and package details scheduled for release in the coming weeks.
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