Hong Kong Stars Launch “Star Livestreaming Studio” in Shenzhen Qianhai to Boost Rural Revitalization and Cultural Exchange

Launching the Livestream Initiative in Shenzhen

The newly established studio uses the digital reach and public visibility of veteran Hong Kong performers to support rural revitalization efforts and agricultural marketing. According to project organizers, the platform seeks to connect specialty agricultural goods from mainland suppliers directly with consumers in Hong Kong and international markets, addressing distribution challenges and broadening commercial channels.

Integration of Arts and Digital Media at Qianhai

The studio debut coincided with the opening of the NEW TV & Mobius M Art Center, designed to serve as a cultural exchange hub between Hong Kong and the mainland. The center opened with an inaugural exhibition titled “Re·Bound,” curated to merge contemporary aesthetics, digital streaming technology, and consumer branding. Project representatives noted that the venue aims to function as a collaborative workspace linking regional art, media, and commerce from an innovative base in Shenzhen.

Cultural Cross-Overs and Intellectual Property Development

During the opening events, organizers highlighted creative cross-industry collaborations, including modernized adaptations of classic cinematic imagery. Contributors discussed plans to transform traditional motifs from iconic film appearances into three-dimensional art installations and branded consumer products, expanding the commercial reach of classic entertainment intellectual property through new media channels and interactive exhibitions.