Fenerbahçe’s men’s basketball department has entered a transitional period following significant changes to its sponsorship agreements for the upcoming season, according to recent reports across Turkish media outlets.
Departure of Beko Marks the End of an Eight-Year Partnership
According to İstegündem, the long-standing collaboration between Fenerbahçe Erkek Basketbol Takımı and its primary isim and ana sponsoru, Beko, has concluded after eight years. In an official statement cited by the outlet, the club confirmed that the partnership ended in accordance with a decision made by Beko. Fenerbahçe expressed gratitude to the Beko family for their trust, support, and contributions over nearly a decade.
Ülker Steps In as New Title Sponsor
Following the conclusion of the Beko partnership, Fenerbahçe has secured a new title sponsor agreement with Ülker, as reported by İstegündem. Under the agreement, the team will compete under the name Fenerbahçe Ülker in upcoming fixtures. This move revives a historic partnership that previously spanned from 2006 to 2015, an era that included the merger with Ülkerspor and notable successes in Turkish basketball.
RAMS Global Expands Support for Club Branches
In a separate sponsorship development reported by Egemax TV, RAMS Global has become the shirt-front sponsor for Fenerbahçe Beko and the name and shirt-front sponsor for the Fenerbahçe Koleji Erkek Basketbol Takımı for the 2025–2026 season. The agreement was unveiled during an official signing ceremony held at the Chobani Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex 1907 Tribune, attended by club president Sadettin Saran, board member Cem Ciritci, general manager Derya Yannier, player Arturs Zagars, and RAMS Global executive board member Erdal Seyhan.
Management Outlines Roster and Coaching Objectives
During the RAMS Global signing ceremony, board member Cem Ciritci addressed several key operational matters for the basketball branch, as detailed by Egemax TV. Ciritci confirmed that contract negotiations are ongoing with head coach Sarunas Jasikevicius, emphasizing the club’s desire to maintain a long-term partnership with the coach. Additionally, Ciritci noted that the administration remains prepared to make necessary roster adjustments and transfer moves should the technical staff require them.
Next Steps and Fixture Context
Fenerbahçe continues its domestic and continental preparations while navigating administrative updates.
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