Xiangshan Commentary | The first Bay Area “Children’s BA” basketball game was successfully held, gathering high popularity for Zhongshan’s cultural tourism industry
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On the afternoon of December 22, the press conference of the first Bay Area Children’s BA Basketball Game “Youth Chasing Dream Basketball and Ignite the Future” was held in the Zhongshan Online Press Conference Hall. At the press conference, Bay Area mainstream media, representatives of educational institutions, youth basketball enthusiasts and parent representatives jointly witnessed the birth of this regional sports IP.
Zhongshan has a rich and profound basketball foundation. Through its unique event model and ecological system, it has formed a new IP for basketball events. In the port town, basketball has also become a symbol of life integrated into the town’s DNA. Every village and every community either holds basketball games regularly or participates in basketball training in free groups. In particular, the “Children’s BA” competition has been held for 5 times and has grown from 69 participating teams to 164 participating teams. Teams from 11 cities have been linked together, forming a diverse and active basketball ecosystem.
Basketball culture with a certain mass base will definitely breed more basketball seedlings under the catalysis of the original ecology. A group of teenagers are running on the basketball court, and new basketball players are constantly emerging. This kind of basketball culture is not just a simple “weekend play date” or a casual “street bullfight”, but a peak competition of skills and will.
Gangkang Town holds the first Bay Area “Children’s BA” basketball game. On the one hand, it gathers the strength of youth through the game, promotes basketball sports culture, and helps regional teenagers grow up physically and mentally healthily; on the other hand, it uses basketball games to promote the development of the cultural tourism industry. A series of basketball events, represented by the upcoming first Bay Area “Children’s BA” Basketball Game, have been taking place in Zhongshan, igniting the enthusiasm of the masses to participate, and through the integration model of “sports + culture and tourism”, they have brought considerable flow of people and funds to various towns and streets in Zhongshan. It is obvious that while Zhongshan has continuously deepened its basketball culture in recent years, it has also explored a new path to promote high-quality regional economic development through special events.
The port is located in the central area of Zhongshan, with a strategic location and guaranteed flow of people. In particular, in the more than two years since the Shenzhen-Zhongshan Corridor was opened to traffic, the port has gathered rising popularity in the Greater Bay Area. The first Bay Area “Kids BA” basketball game can form a large-scale flow of people through the superimposed effect of contestants and audiences, transform the venue into a core consumption area, and drive the development of surrounding accommodation, catering, shopping and other businesses. This is an important link from game viewing traffic to consumption increase, and it is also one of the important elements for the vigorous development of the cultural tourism industry.
From the perspective of the cultural and sports industry, the charm of basketball games actually goes far beyond the sport itself, but uses its unique cohesion to leverage the vast market of the cultural and tourism industry. It can be seen from this that this consumption model of “traveling to a city for a game” is gradually extending from professional events to grassroots events. It is precisely for this reason that hosting the first Bay Area “Children’s BA” Basketball Game is not only an important task for the port town, but also an important task for promoting the whole country.City textAn important weight in travel consumption.
Editor Hou Haiying Second trial Wei Duojia Third trial Cheng Mingsheng
