2000 Oura rings saved the NBA season. During the pandemic, the NBA looked for a way to protect its players – and relied on the Finnish Oura Ring as an early warning system against Covid. The data from pulse and temperature helped to detect infections early. What began as an experiment became a PR coup – and a turning point for a company from the “Nokia Mafia”. Today Oura stands for: 💰 $1 billion in sales 💎 $11 billion in valuation 💸 $900 million in funding And that with just one product. 👉 Focus or variety – which works better for you? 🎧 Full Founder Mode episode on Spotify, Apple Podcasts & YouTube 👇Link in the comments.
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And there was a moment when Aura became an NBA insider tip because in the NBA, a basketball league, the players were isolated so that the games could continue. Then the league bought 2,000 ora rings as an early warning indicator if players developed signs of Covid to be sent straight to quarantine because they were able to do so based on temperature measurements and heart rate variability etc. The signs to watch, so to speak. At that moment, all the NBA players suddenly started running around with Ora Ring. European company has made it on the global market more than a billion in sales this year 11 billion valuation, so brutal and have now just made this 900000000 round with a product, so whenever someone tells you you need more products to the consumer founders out there, when someone asks me how many products do we need, then I say as little as possible a product a use case track your sleep track your recovery track. Your stress.
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