With his gala performance in the 4-2 win against Portugal, Robin Gosens played his way into the hearts of the fans – and on their backs!
How SPORT1 learned, there was a real jersey hype at DFB supplier adidas after the Gosens gala against the 2016 European champions. Many fans wanted the shirt with the number 20 on the back.
Gosens triggers jersey hype
Oliver Brüggen, PR chief of the sporting goods manufacturer, confirms SPORT1: “As expected, the demand for DFB jerseys has increased significantly since the start of the European Championship and the first appearances of the national team. We have also seen this in previous tournaments. Above all, the outstanding performance of our adidas partner Robin Gosens in the game against Portugal led to an above-average demand for his jersey. ” (Matthäus: Gosen’s none for Bavaria)
Shirt hype about Gosens!
One goal, two assists – and cool interview statements after the final whistle (“I missed more than one!”, “To make a hut in such an important game, that’s next level!”). The fans love Gosens!
Möller raves about Gosens
Andreas Möller, world and European champion from 1996, enthuses in the conversation SPORT1: “The way he went on the offensive again and again, that really impressed me! This running strength, the way in which he played. That was very good.”
The 26-year-old left winger, who has been causing a sensation at Atalanta Bergamo in Serie A for four years, is immensely important for the image of the national team.
After the embarrassing preliminary round at the 2018 World Cup, the DFB team wants to win back the lost credit from the supporters at this EM. (Tables of the EM)
“Gosens is a type of player with whom the fans can identify very strongly thanks to his fresh and authentic manner,” explains marketing expert Prof. Dr. Alfons Madeja in conversation with SPORT1.
The 62-year-old is professor for general business administration and culture, leisure and sports management at Heilbronn University. “You believe that he really likes to play for Germany with all his heart. Gosens’ type of player is also suitable for encouraging fans to come home to their national team.”
That’s why Gosens is so popular
According to Madeja, Gosens, who did not attend a professional boarding school and once even failed a BVB trial training, stands for “that everything is possible and dreams can also be realized. Especially at the moment, this gives many hope and he can for many become a role model. ” (Germany – Hungary on Wednesday from 9 p.m. in LIVETICKER).
Madeja, who used to work as a manager at 1. FC Nürnberg, explains the increase in jersey sales as follows: “The opinion of Robin Gosens was not yet so solid that one could have a corresponding impression of him. That is why he was with Buying jerseys is not even on the agenda of most fans. He scores with the fans for his exemplary and combative manner as well as his refreshing normalcy and joy of playing for the national team. I am convinced that he would even pay money for that he can play there! “
Wanted: EM-Tippkönig! Register now for the SPORT1 prediction game
The fans love Gosens! However, it is unclear how many jerseys they have bought so far. “Sales figures for individual products are generally not published,” says Brüggen. (Results and schedule of the EM)
In 2014, when they won the World Cup, adidas said they had sold more than 2 million jerseys. This value should not be reached this time.
The manufacturer’s core target group for jersey sales is 14 to 19 year olds. Younger fans in particular can identify with a player like Gosens.
Müller the best seller again
The shirt of Thomas Müller with the number 25 is still very popular. The jersey of the returnees, who will be canceled in the third group match against Hungary on Wednesday due to a capsule injury in his right knee, has been and is a best seller in the past this time again.
The DFB home jersey is available in two versions: the authentic version (player jersey) costs 130 euros, the standard jersey costs 90 euros.
Adidas has been a partner of the German team for over 60 years. According to media reports, the Herzogenaurach-based company will pay the DFB 70 million euros a year to wear the three stripes.
By the way: 13 current national players have a personal kit contract with adidas. In addition to the fan favorites Gosens and Müller, Manuel Neuer, Kevin Trapp, Christian Günter, Robin Koch, Mats Hummels, Serge Gnabry, Leon Goretzka, Ilkay Gündogan, Toni Kroos, Florian Neuhaus and Timo Werner also wear soccer shoes with the three stripes.
Everything about the European Football Championship 2021 at SPORT1:
All news & information about the EM 2021
Schedule & results of the EM 2021
EM live ticker
Table & groups of the EM 2021
All teams of the EM 2021
The statistics of the EM 2021
