Flyers Fan Tony Escargot Buys Billboard Targeting Rick Tocchet, Matvei Michkov

« Renvoyez Tocchet. Sauvez Michkov. Payé par Tony Escargot », stated a billboard near the I-95 North highway in South Philadelphia.

A Philadelphia Flyers fan purchased an outdoor advertisement targeting the team’s coaching staff and management. The sign sits directly behind the Target store in South Philadelphia and will remain posted until November 18.

The campaign centers on Rick Tocchet and young forward Matvei Michkov. The fan behind the display is known on the social media platform X as Tony Escargot, a vocal critic who has spent months calling for a coaching change.

“We chose an location situated right next to the I-95 North highway, in a sector where it is also possible to move around on foot,” Tony Escargot said. “The sign is located directly behind the Target store of South Philly. Go see it, take photos, publish them on X and spread the word! It will stay in place until November 18.”

Tocchet has been the pilot of the Flyers since May 2025. Under his direction, the team holds a 47-37-17 record.

Philadelphia struggles near the bottom of the Eastern Conference early in the 2026-2027 season. The club sits in second-to-last place in the conference with a 4-10-5 record.

The billboard sponsor defended the inclusion of his handle on the display. He said that it was a mention that had to legally appear, noting that he had attempted to have “paid by the fans” inscribed, but that this was not authorized by law.

Matvei Michkov leads the Flyers in scoring with 15 points in 21 games. The Russian forward is the sixth-most used forward on his team, averaging 16 minutes and eight seconds of ice time per game.

Michkov is at the center of news this week due to a rumor that he requested a trade.

“It will stay in place until November 18,” Tony Escargot said regarding the duration of the billboard display.

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