City Football Group CEO Ferran Soriano will address 600 executives on Wednesday at 7:00 PM local time at the Vibra São Paulo venue.
The executive serves as the keynote speaker for the ninth edition of the Jantar do Ano event, which closes out the 2026 calendar for the Experience Club. Soriano oversees a multi-club network spanning five continents, utilizing shared management practices, technology, and infrastructure across all member entities.
Soriano Manages Global Networks Through Brazilian Investment
Soriano’s presentation focuses on administering clubs in distinct markets under a shared strategic framework. The global network’s acquisition of Esporte Clube Bahia marks the Brazilian chapter of this international expansion strategy.
Event organizers structured the gathering to connect high-performance sports management lessons with executive leadership practices in the corporate sector. Ricardo Natale, founder and CEO of the Experience Club, outlined the scope of the annual gathering.
“O Jantar do Ano é o momento em que combinamos as conclusões sobre o ano que passou com as previsões e as ideias para o ano que vem. É um espaço de ideias inspiradoras, conexões poderosas e conhecimento de ponta,” said Ricardo Natale, founder and CEO of the Experience Club.
City Football Group Operates Professional Clubs Globally
The City Football Group manages professional clubs globally, encompassing operations in the United Kingdom, the United States, Australia, Japan, Uruguay, Spain, China, Belgium, France, Italy, Brazil, and Bolivia, according to City Football Group data. The organization aims to build a global sports entertainment enterprise.
Among the notable figures associated with the network, Pep Guardiola serves as a Global Ambassador for City Football Group after being named the world’s best coach by the International Federation of Football History & Statistics in 2023. Previous iterations of the Jantar do Ano event featured Harvard professor Michael Sandel, economist Paul Krugman, and entrepreneur Richard Branson.
Experience Club Holds Final Event on November 18, 2026
The conference takes place on November 18, 2026, at the Vibra São Paulo auditorium. The gathering marks the final scheduled event on the Experience Club calendar for the year.
