Anthony Edwards and Adidas have introduced a body-double audition process in the latest installment of their sketch-comedy series, Minnatlantasota Ep3, addressing the NBA’s 65-game threshold for major individual awards. Minnesota Timberwolves player Edwards and his childhood friend Nick “Slick” Maddox are featured in the campaign auditioning lookalikes to secure awards while the player recovers from knee surgery.
Auditioning Body Doubles for the 65-Game Rule
The campaign centers on a comedic premise designed to navigate NBA award regulations. In the video, Maddox opens the sketch by telling Edwards that missing too many games risks costing him trophies. The pair then holds auditions for a body double to step onto the floor in Edwards’ place.
Adidas Basketball supported the release with the caption, “Play 65 games no matter what. Guaranteed.” The timing of the release coincides with news regarding Edwards, who faces a recovery period of up to two months following arthroscopic surgery on his right knee.
High-Profile Cameos and Star-Studded Auditions
The third episode features several public figures trying out for the role of Edwards. Navarris Green, an Atlanta-based comedian and actor with over one million combined followers on Instagram and TikTok, appears as the first applicant. Clayton English, a stand-up comedian known for his work in the Marvel Studios series Hawkeye, follows as the second candidate.
Justin Bieber has been crowned “White Boy of the Year” at Anthony Edwards’ 2026 Believe That Awards! 🏆He takes over from last year’s winner, Timothée Chalamet. pic.twitter.com/UF17XhXBmA pic.twitter.com/tjHtqFahIl
The final audition features Timothée Chalamet. Chalamet receives an Adidas Anthony Edwards 3 (AE 3) signature shoe, performs a dunk, and is selected by Edwards to serve as his body double.
Marketing Praise and Commercial Impact
Kyle Kuzma praised the ongoing campaign, telling reporters that the strategy evokes classic sports marketing from figures like Spike Lee, Michael Jordan, and Kobe Bryant. Kuzma noted that contemporary promotional rollouts rarely achieve this level of storytelling and entertainment value.
The commercial success of the signature line provides substantial context for the narrative series. According to the advertising trade publication WARC, the initial AE 1 model surpassed one million pairs sold during its debut year, helping triple Adidas’ basketball market share. StockX data from 2025 placed the signature line fifth in resale market sales for basketball shoes, contributing to a record €7.252 billion in third-quarter revenue for Adidas overall in 2026.
Related Questions
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What triggered the premise of the Minnatlantasota Ep3 sketch?
The sketch was built around the NBA award regulations requiring players to appear in 65 games. -
Which celebrities appeared in the body-double auditions?
The video featured comedian Navarris Green, stand-up comedian Clayton English, and Timothée Chalamet alongside Edwards’ close friend Nick “Slick” Maddox. -
What physical setback did Anthony Edwards experience?
Edwards was slated to miss up to two months after undergoing an arthroscopic procedure on his right knee, aligning the video’s comedic premise with an actual absence.
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