Sports brand Wilson, operating under the corporate entity Amer Sports Japan, has officially announced the launch of “The Laver Cup London Collection,” a limited-edition series of tennis racquets and bags designed to commemorate the upcoming Laver Cup in 2026, according to company announcements. The specialized gear rollout is scheduled to hit the market beginning September 15, 2026, targeting tennis enthusiasts worldwide ahead of the tournament’s return to the British capital.
Tournament Background and the 2026 London Return
The Laver Cup pits Europe’s top players against the rest of the world in a high-stakes team competition. Named in honor of Australian tennis legend Rod Laver, the annual tournament brings together elite athletes under high-profile captains for a unique international showdown.
The 2026 competition marks the ninth edition of the tournament and will take place at The O2 arena in London, according to event details. This marks a return to the London venue for the first time since 2022, when the arena hosted the final career match of Roger Federer, who played his final match alongside longtime rival Rafael Nadal in doubles.
Design Concept and Collection Lineup
As the official equipment supplier for the tournament, Wilson crafted the London Collection to reflect the atmosphere of the host city and the fierce rivalry between Team Europe and Team World. The gear draws inspiration from the brand’s established RF collection, integrating a striking blue color palette accented with bold red details to capture the competitive spirit of the team event.
The limited lineup features high-performance equipment tailored for both competitive players and collectors. According to the product announcements, the available items include:
- RF01 Pro Laver Cup 2026 (Performance Racquet, open pricing)
- RF 01 Laver Cup 2026 (Performance Racquet, open pricing)
- RF LAVER CUP 2026 TENNIS BACKPACK (priced at 18,000 JPY excluding tax)
- RF LAVER CUP 2026 PRACTICE TENNIS DUFFEL (priced at 23,000 JPY excluding tax)
- RF LAVER CUP 2026 TOURNAMENT BAG 9PK (priced at 27,000 JPY excluding tax)
Release Dates and Purchase Channels
Availability for the collection is strictly limited, with stocks ending once initial inventories sell out. Sales will roll out in two distinct phases through official retail channels.
The collection launches with a pre-release on September 15, 2026, exclusively through the official Wilson online store. Following the online rollout, physical retail sales will begin on September 19, 2026, at Wilson flagship stores as well as select sporting goods retailers Alpen TOKYO and Alpen OSAKA.
Brand Footprint and Tennis Heritage
Headquartered in Chicago, Wilson boasts a history spanning over a century in the sporting goods sector, originating in 1914 before expanding into a global manufacturer across multiple athletic disciplines. The company supplies high-performance gear for tennis, baseball, basketball, golf, and American football.
Within professional tennis, the brand’s racquets are wielded by prominent athletes including Roger Federer, Aryna Sabalenka, Kei Nishikori, and Yasasuto Sonobe, while maintaining a strong following among amateur competitors. Wilson also serves as the official ball supplier and stringing partner for two of the four Grand Slam tournaments—the US Open and Roland Garros—while providing official game balls for the National Basketball Association and the National Football League.
Next Checkpoint
Consumers looking to secure items from the collection can monitor stock updates and store details via the Wilson official online store ahead of the September 2026 launch window.
Related reading
