FK Austria Wien Unveils Retro-Inspired Kits Featuring Historic Club Crest

FK Austria Wien has introduced new jerseys for the 2026/27 season that feature a historic club crest and a retro design. According to official club announcements and reports from Sky Sport Austria and Heute, the “retro look” is part of a broader initiative to carry the club’s history into the future as the organization approaches its centenary.

By integrating the altes Vereinswappen (old club crest), the team aims to connect current supporters with the aesthetic of previous eras while preparing for the 100-year anniversary celebrations of the FAK.

Centenary Celebration and the 2026/27 Design

The new apparel is specifically designated for the 2026/27 campaign, serving as a bridge to the club’s 100th anniversary. Reports from LAOLA1 and the Kronen Zeitung confirm that these anniversary jerseys are designed to evoke the club’s early identity. The “History into the Future” theme reflects a strategic decision to use the centenary not just as a look back, but as a foundation for the club’s next chapter.

The Return of the Historic Crest

A central element of the new kit is the return of the old club crest. According to Heute, this “Retro Look” is intended to resonate with long-term fans and provide a sense of continuity.

The use of the old crest is more than a stylistic choice; it is a nod to the club’s roots in Vienna.

Comparative Analysis of the Kit Rollout

Sky Sport Austria focused on the visual identity and the specific return of the old crest, while the Kronen Zeitung characterized the release as “Wäsch‘” (laundry/gear) for the upcoming anniversary seasons. LAOLA1 emphasized the “100 Jahre FAK” (100 Years FAK) milestone as the primary driver for the design change.

Impact on Club Identity and Fan Engagement