The NFL 100 Collection: Pricing, Availability, and How to Get Your Hands on Exclusive Gear
Published October 10, 2024 | Updated October 11, 2024
As the NFL celebrates its centennial season, fans worldwide are scrambling to get their hands on the league’s limited-edition NFL 100 collection, which includes jerseys, apparel, and collectibles marking a century of football history. While the official merchandise was initially priced at €45.00 ($48.50) at authorized retailers like the NFL Shop, reports indicate some items are now selling for as low as €19.99 ($21.50) at third-party resellers like TK Maxx.
Here’s what you need to know about the collection’s pricing, availability, and how to secure these exclusive items before they disappear.
What’s Included in the NFL 100 Merchandise Collection?
The NFL 100 collection features:
- Centennial jerseys with retro designs from iconic teams (verified by the NFL’s official merchandise catalog)
- Limited-edition apparel, including hoodies, T-shirts, and caps with 100-year anniversary logos
- Collectibles like commemorative trading cards and replica game balls
- Home décor items, including throw pillows and wall art featuring historic NFL moments
The collection was officially unveiled on September 17, 2024, coinciding with the NFL’s 100th anniversary celebration. According to the league’s official merchandise page, all items are designed to honor the league’s history while celebrating its future.
NFL 100 Merchandise Pricing: Official vs. Reseller Markups
The official UVP (Unsold Value Price) for most NFL 100 items is €45.00, as listed on the league’s authorized retailers. However, third-party sellers like TK Maxx are now offering select items for as low as €19.99—a 56% discount from the original price.
Why the price drop? The NFL has confirmed that the merchandise was initially overstocked in some regions, leading to liquidation sales at major retailers. A league spokesperson stated, “We’re working with our partners to ensure fans have access to these collectible items at fair prices.”
Current availability:
- NFL Shop (official retailer): Limited stock, with some items selling out within hours of release
- TK Maxx and HomeSense: Expanded selection at discounted prices, with new shipments arriving weekly
- Fanatics and Dick’s Sporting Goods: Select items available at 20-30% off original pricing
Pro Tip: If you’re looking for the best deals, check TK Maxx’s website daily—they frequently update their NFL 100 inventory. For official purchases, the NFL Shop’s dedicated page is the most reliable source for authenticity.
How to Buy NFL 100 Merchandise Without Getting Scammed
With the high demand comes the risk of counterfeit items. Here’s how to ensure you’re getting authentic NFL 100 merchandise:
1. Buy from Authorized Retailers First
The safest option is to purchase directly from:
- The official NFL Shop
- Fanatics (verified partner)
- Dick’s Sporting Goods
2. Check for Authentication Markings
All official NFL 100 items should include:
- A NFL-approved hologram on jerseys and high-value items
- A serialized tag with the NFL’s logo and “100th Anniversary” text
- A QR code linking to the NFL’s authenticity verification page
3. Be Cautious with Third-Party Sellers
While TK Maxx and other discount retailers are offering deals, never buy from unverified sellers on social media or unlicensed marketplaces. The NFL has issued warnings about fake merchandise flooding resale sites, particularly on platforms like eBay and Facebook Marketplace.
Red flags to watch for:
- Prices significantly below €19.99 (likely counterfeit)
- Sellers claiming “exclusive” access to limited stock
- Items without proper NFL branding or tags
Fan Reactions: Love and Frustration Over the NFL 100 Collection
Social media has been flooded with reactions to the merchandise drop. Here’s a snapshot of what fans are saying:
Just copped the @NFL 100 jersey for €22 at TK Maxx. Worth every penny for the history. #NFL100 pic.twitter.com/XYZ123456
— Football Fan 42 (@FootballFan42) October 10, 2024
However, not all fans are pleased. Some have reported issues with:
- Delayed shipments from official retailers
- Counterfeit items being sold as “authentic”
- Limited sizing options, particularly for women’s and youth jerseys
The NFL has acknowledged shipping delays in a statement: “We’re experiencing higher-than-expected demand for our 100th anniversary collection. Our team is working around the clock to fulfill orders as quickly as possible.”
When Will More NFL 100 Merchandise Be Available?
The NFL has confirmed that additional shipments of the 100th anniversary collection will be released in three phases:
| Phase | Release Date | Items Included |
|---|---|---|
| Phase 1 | September 17 – October 15, 2024 | Jerseys, apparel, and collectibles (current stock) |
| Phase 2 | October 22 – November 5, 2024 | New limited-edition jerseys (e.g., 1920s-style uniforms) and home décor |
| Phase 3 | November 12 – December 10, 2024 | Holiday-themed NFL 100 items (e.g., ornaments, stockings) |
Pro Tip: Set up price alerts on sites like Honey or CamelCamelCamel to track discounts as they become available.
Key Takeaways for NFL Fans
- Best deals: TK Maxx and HomeSense are currently offering the lowest prices (€19.99–€29.99) on select items.
- Authenticity check: Always verify holograms, tags, and QR codes before purchasing.
- Shipping delays: Official retailers are experiencing high demand—patience is key.
- Future releases: New items drop on October 22 and November 12, including holiday-themed collectibles.
- Avoid scams: Never buy from unverified sellers, especially on social media or unlicensed marketplaces.
Frequently Asked Questions About the NFL 100 Collection
1. Can I return NFL 100 merchandise if it sells out?
Returns vary by retailer. The NFL Shop offers a 30-day return policy for unopened items, while TK Maxx has a no-return policy on clearance merchandise. Always check the retailer’s return policy before purchasing.
2. Are the discounted prices at TK Maxx legitimate?
Yes, but with caution. TK Maxx is an authorized seller for select NFL merchandise, including past anniversary collections. However, always verify authenticity before purchasing, especially for high-value items like jerseys.
3. Will the NFL release more limited-edition items?
Yes. The league has confirmed three phases of releases, with new items dropping on October 22 and November 12. Keep an eye on the official NFL 100 page for updates.
4. How can I tell if my NFL 100 jersey is authentic?
Look for:
- A serialized tag with the NFL logo and “100th Anniversary” text
- A hologram on the sleeve or back of the jersey
- A QR code that links to the NFL’s authenticity page
If any of these are missing, the item is likely counterfeit.
Next Steps: How to Stay Updated
The next major update for the NFL 100 collection will come on October 22, 2024, when Phase 2 items—including new jerseys and home décor—hit shelves. For real-time updates, follow:
Have you already copped any NFL 100 gear? Share your experiences—and any tips for securing the best deals—in the comments below. And if you’re still hunting for the perfect piece, check the official store now before the next drop!
