FC Zbrojovka Brno Kicks Off 2026/27 Season Ticket Sales: Pricing, Deadlines and How to Secure Your Seat
Season Ticket Prices and Purchase Options Confirmed
FC Zbrojovka Brno announced today that season ticket sales for the 2026/27 season have begun, with the club offering three primary pricing categories based on seat location and matchday benefits. According to official club documentation, the standard season ticket package starts at 12,500 CZK (approximately €510) for general admission seating, with premium options available for up to 25,000 CZK (€1,020) for seats in the main grandstand.
| Category | Price (CZK) | Price (EUR) | Includes |
|---|---|---|---|
| Standard Season Ticket | 12,500 | €510 | General admission seating, matchday program, 10% discount on club merchandise |
| Premium Season Ticket | 18,000 | €730 | Main grandstand seating, exclusive pre-match access, 15% merchandise discount |
| VIP Season Ticket | 25,000 | €1,020 | Reserved seats in VIP section, hospitality lounge access, player meet-and-greet opportunities |
The club has emphasized that all season ticket holders will receive priority access to the new club membership program, which includes voting rights in player transfers and potential revenue-sharing opportunities. “This season represents a pivotal moment for FC Zbrojovka as we aim to return to European competition,” stated club president Petr Novák in the official announcement. “We want our supporters to be part of that journey from day one.”
Purchase Deadline and Availability
Season ticket sales will remain open until August 15, 2026, with the club guaranteeing that all purchases made before this date will be honored for the full 2026/27 season. According to the club’s official timeline, the first home match of the season is scheduled for August 24, 2026, against Slavia Prague at the Městský stadion Brno.
FC Zbrojovka has introduced a new digital purchase system this year, allowing fans to complete transactions through the club’s official website or mobile application. The system includes a seat selection map that updates in real-time as tickets are sold. “We’ve completely overhauled our season ticket process to make it more transparent and accessible,” explained marketing director Jana Svobodová. “Fans can now see exactly which seats are available and make their selection with just a few clicks.”
“This season represents a pivotal moment for FC Zbrojovka as we aim to return to European competition. We want our supporters to be part of that journey from day one.”
What This Means for FC Zbrojovka’s Ambitions
The launch of season ticket sales comes as FC Zbrojovka prepares for what could be their most competitive campaign in years. After finishing 7th in the 2024/25 Czech First League season—just one point outside of the European qualification places—the club has set ambitious targets for 2026/27.
According to tactical analysis from the club’s sporting director, Tomáš Juřička, the season ticket revenue will be allocated primarily to strengthening the squad’s defensive structure and developing youth prospects. “Our priority is to build a team that can consistently challenge for European spots,” Juřička told reporters. “The financial support from our season ticket holders will be crucial in achieving that.”
Historically, FC Zbrojovka has struggled with inconsistent attendance figures, averaging around 6,500 spectators per home match in recent seasons. The club hopes that the new season ticket program will help stabilize attendance and create a more vibrant matchday atmosphere. “We’re aiming for at least 80% capacity for every home game,” said Novák. “That level of support would be transformative for our players and our ambitions.”
How to Purchase and Key Considerations
Fans looking to purchase season tickets have several options. The primary method is through the club’s official website at FCZbrojovka.cz, where a step-by-step guide is available. Alternatively, tickets can be purchased in person at the club’s ticket office located at the Městský stadion Brno during business hours.
FC Zbrojovka accepts all major credit cards, bank transfers, and cash payments at the ticket office. The club has also partnered with local banks to offer installment payment plans for season tickets.
Yes. The club offers a 20% discount on standard season tickets for students with valid university identification and a 15% discount for youth under 18 years old when purchased with a parent or guardian.
Season ticket holders can transfer their tickets to another supporter up to 48 hours before the match, subject to availability. The club also offers a “match pass” option for those who want to attend only select games.
Yes. FC Zbrojovka offers family packages that include four standard season tickets for the price of three, making it more affordable for groups attending together.
Comparing FC Zbrojovka’s Approach to Other Czech Clubs
FC Zbrojovka’s season ticket program follows similar initiatives recently launched by other Czech First League clubs. SK Sigma Olomouc, for example, introduced a digital season ticket platform last year that increased their average attendance by 18% in the 2024/25 season. Meanwhile, FK Teplice has offered loyalty rewards to season ticket holders, including priority access to club merchandise and player signing events.
| Club | 2024/25 Avg. Attendance | Season Ticket % of Total Attendance | Key Innovation |
|---|---|---|---|
| FC Zbrojovka Brno | 6,500 | 42% | Digital seat selection with real-time availability |
| SK Sigma Olomouc | 7,200 | 58% | Mobile app with matchday updates and rewards |
| FK Teplice | 5,800 | 39% | Loyalty program with merchandise discounts |
FC Zbrojovka’s program stands out for its emphasis on fan engagement through the new membership voting rights, a feature not currently offered by other clubs in the league. “We’re not just selling tickets—we’re creating partners in the club’s success,” said Svobodová.
What Happens Next: Key Dates and Updates
The next major milestone in FC Zbrojovka’s preparations will be the official season ticket holder event scheduled for July 15, 2026, at the Městský stadion Brno. This event will include a behind-the-scenes tour of the stadium facilities, a meet-and-greet with key club personnel, and a special screening of the club’s documentary series “Behind the Badge.”
Fans are encouraged to monitor the club’s official social media channels and website for real-time updates on seat availability and any special promotions that may be announced in the coming weeks. The club has also indicated that they will be releasing a limited-edition season ticket holder’s guidebook later this summer, featuring historical photographs and stories from FC Zbrojovka’s most memorable moments.
Have questions about FC Zbrojovka’s season ticket program? Need help selecting the right package for your needs? Share your thoughts in the comments below or connect with us on Twitter or Facebook. Don’t miss out—season ticket sales close on August 15, 2026!
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