Ronaldo’s Golden Shoes Sell Out in 10 Seconds, Fans Line Up in Bruges
Online sales for a limited-edition golden pair of Cristiano Ronaldo’s signature football boots sold out in 10 seconds, prompting fans to queue outside a Belgian store at 4:30 AM, according to multiple reports. The shoes, part of a collaboration between Nike and Ronaldo, generated unprecedented demand, with some buyers describing the experience as “unreal” and “once-in-a-lifetime.”
According to HLN, a Belgian news outlet, fans Victor and Jan were among the first to arrive at a Nike store in Bruges on the morning of the release. “We started waiting at 4:30 AM because we knew this would be the only chance to get them,” Jan said. “The online sale was too fast—by the time we tried to buy, they were already gone.”
What Are the Golden Ronaldo Shoes?
The golden shoes, officially called the Nike Mercurial Superfly 9 CR7, are part of a special edition celebrating Ronaldo’s career achievements. The design features a gold-plated upper with the Portuguese forward’s name etched on the sole. Nike confirmed the release in a statement, noting that the shoes were produced in limited quantities to “honor Ronaldo’s legacy.”
According to Nike’s official website, the shoes were available for pre-order starting at 8:00 AM local time in Belgium. However, the online store reportedly crashed within seconds of the launch, with users unable to access the product page. “It was like a digital flash mob,” said a spokesperson for the company. “We had to pause the sale temporarily to handle the traffic.”
Why Did the Sale Generate Such Demand?
Ronaldo’s global popularity is a key factor in the frenzy. The 39-year-old forward, who has won five Ballon d’Or awards, remains one of the most followed athletes on social media, with over 600 million followers across platforms. His partnership with Nike, which began in 2003, has produced iconic designs, including the CR7 line of boots.
Experts attribute the demand to a combination of nostalgia and exclusivity. "Limited-edition merchandise like this often creates a sense of urgency among collectors."
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