Toluca, Mexico – João Paulo Dias Fernandes, widely known as Paulinho, is rapidly etching his name into the lore of Club Toluca. The Portuguese forward’s impact since arriving at the Escarlatas in mid-2024 has been nothing short of remarkable, culminating in a recent call-up to the Portuguese national team for upcoming friendlies against Mexico and the United States. This opportunity arrives as the Estadio Azteca is set for its grand reopening on March 28th, offering Paulinho a chance to showcase his skills on familiar ground.
Paulinho’s journey to this point has been marked by consistent goal-scoring and a dedication to his craft. His arrival at Toluca was formalized with a three-year contract, set to conclude in 2027. Now, with a fourth international appearance on the horizon, the 33-year-old striker is poised to craft a significant contribution to his national team.
Paulinho at Toluca: Championships, Golden Boots, and a Growing Legacy
Paulinho’s statistics with Toluca speak for themselves. In just two seasons in Mexico’s Primera División, he has established himself as a dominant force. He is the current tricampeón de goleo – a three-time leading goalscorer – and joins an exclusive group of just nine forwards who have achieved this feat while playing for the Diablos Rojos. His consistent performance has quickly made him a fan favorite and a key component of Toluca’s attack.
With 55 goals in the escuadra choricera (Toluca’s team), Paulinho is on the cusp of even greater achievements. He is now just one tournament away from equaling the four golden boot titles won by José Saturnino Cardozo, the all-time leading scorer in Liga MX history. This places Paulinho in esteemed company and highlights his potential to grow a legend for the club.
A Career Built on Goals: From Portugal to Mexico
Paulinho’s professional career spans 16 years and includes over 212 goals scored. He began his journey at Santa Maria F.C. In 2010, followed by stints at C.D. Trofense and Gil Vicente F.C. It was at Gil Vicente where he first showcased his goal-scoring prowess, netting 28 goals in 112 appearances.
In 2017, he moved to Sporting Braga, where he continued to impress, becoming one of the Primeira Liga’s top goalscorers in the 2019-20 season. A transfer to Sporting C.P. Followed in February 2021, before his move to Toluca in June 2024 for a reported €7.75 million, plus an additional €250,000 contingent on performance-based objectives. [1, 2]
International Recognition: A Return to the Portuguese National Team
Paulinho’s recent call-up to the Portuguese national team is a testament to his consistent form and impact in Liga MX. He replaces Rafael Leão and Rodrigo Mora, who were ruled out due to medical reasons, according to reports. [1] This marks his fourth appearance with the national team, having last featured in 2020. [2]
The friendly against Mexico, to be played at the newly renovated Estadio Azteca, presents a unique opportunity for Paulinho to play in front of a passionate crowd and demonstrate his abilities on an international stage. The match is a key preparation for the 2026 World Cup, and Paulinho will be eager to make a strong impression. [1]
Liga MX’s Rising Profile and Paulinho’s Perspective
Paulinho has been vocal about the quality of Liga MX, stating that It’s a highly competitive league with talented players. Yet, he also believes that the league needs to improve its international marketing and promotion. “You sell your country very badly, your league, because it is a very competitive league, with good players. I always say it, you have a very good league, but you have to sell it better,” he said, as reported by El Imparcial. [4]
This observation highlights a recurring debate within Mexican football: the need to increase the league’s visibility and attract greater international attention. Despite its strong competition and passionate fanbase, Liga MX often struggles to gain the same recognition as other major leagues around the world. Paulinho’s comments underscore the importance of effective marketing and promotion in elevating the league’s profile.
What’s Next for Paulinho and Toluca?
Following the international friendlies, Paulinho will return to Toluca to continue his pursuit of further success in Liga MX. Toluca will be looking to build on their recent performances and challenge for the league title. Paulinho’s continued goal-scoring form will be crucial to their ambitions. The next Liga MX match for Toluca is scheduled for April 5th against Atlas.
The upcoming match against Atlas will be a key test for Toluca, and Paulinho will undoubtedly be a focal point of their attack. Fans will be eager to notice if he can continue his impressive goal-scoring run and lead his team to victory. His performance will be closely watched by both Toluca supporters and the Portuguese national team coaching staff.
Paulinho’s story is one of dedication, perseverance, and a relentless pursuit of excellence. From his early days in Portugal to his current success in Mexico, he has consistently demonstrated his ability to find the back of the net and make a significant impact on his teams. As he prepares for the friendly against Mexico, Paulinho will be looking to add another chapter to his already impressive career.
What are your thoughts on Paulinho’s recent call-up and his impact on Toluca? Share your opinions in the comments below!
Sources:
- [1] Infobae
- [2] Wikipedia
- [4] El Imparcial
