Ziraat Bank Turkish Cup: New Sponsorship Deal

Signing ceremony of the sponsorship agreement; It was held at Istanbul Financial Center Ziraat Towers with the participation of Turkish Basketball Federation President Hidayet Türkoğlu, Ziraat Bank General Manager Alpaslan Çakar, TBF and Ziraat Bank executives and members of the press.

“This is not just a sponsorship deal”

Speaking at the ceremony, Turkish Basketball Federation President Hidayet Türkoğlu said:

“Today, we are happy to share with you a very valuable collaboration that reflects the corporate power, common values and future vision of Turkish basketball. Ziraat Bank, one of the most established and respected institutions of our country, joins our family as the name sponsor of the Turkish Cup. This cooperation is not just a sponsorship agreement; it is a very meaningful indicator of the meeting of two strong structures that add value to Turkish sports around a common vision. With its deep-rooted history, strong organizational structure and increasing brand value, Ziraat Bank Turkish Cup, with this title sponsorship we signed. Ziraat Bank is a very special institution that invests not only in the present but also in the future, with the responsibility it assumes in the economic and social development of our country. A very important point for us is that the brands involved in the growth and success of sports in Türkiye see sports not only as a field of communication but also as an area of value in which they share in the development of society.

At this point today, we can say this very clearly: Investment in sports is not just a marketing activity. It is also a strong bond established with society, young people, fans and sports culture; It is an expression of producing together and growing a common culture. Ziraat Bank is one of the brands that implements this understanding in the most accurate way, embraces sports and adds real value to it. For this reason, we see this collaboration not only as a brand partnership, but also as a very valuable investment in the future of Turkish basketball.

I would also like to thank our broadcaster A Spor, which will bring this excitement to millions of people in front of the screen.

I would like to express my sincere gratitude to Ziraat Bank General Manager Mr. Alpaslan Çakar and the entire Ziraat Bank family for their trust in Turkish basketball. Ziraat Bank Turkish Cup 2026 draw; “I hope it will be beneficial for our clubs, athletes, fans and basketball community, and I would like to thank everyone who contributed,” he said.

Ziraat Bank General Manager Alpaslan Çakar said the following in his speech:

“As Ziraat Bank, with our 162-year deep-rooted history, we see it as a fundamental responsibility to make permanent contributions not only in the financial sector, but also in the development, dissemination and social benefit of sports. With this understanding, we are very pleased and honored to be the main sponsor of the Basketball Turkish Cup.

Strong Infrastructure and Sustainable Success in Volleyball

Considering sports as a whole, our Bank has been supporting Turkish sports in different branches for many years. Our Bank, which has made significant contributions to the development of volleyball with the strong support it has given to Turkish volleyball for many years, provides significant support to the training of young athletes from the infrastructure by making selections from various schools of our country with the Ziraat Bankkart Volleyball Team. To date, we have 65 players who have trained from the infrastructure and are currently playing in all leagues. 33 of these players serve in the Efeler league and 27 of them serve in our national teams.

17 Years of Strong Brand Collaboration in Football

Likewise, Ziraat Turkish Cup, one of the most established and prestigious football organizations in our country, has become an important brand that is identified with our name and adds value to our sports culture. While supporting the unifying power of football with this sponsorship that we have proudly maintained for 17 years; We aim to reflect the spirit of fair-play, competition and excitement of clubs all over Anatolia on the field.

Completed Investment and Sponsorship Vision in Three Major Sports Branches

This step we are taking today specifically for basketball is a part of the same vision. With this collaboration in basketball, we have made investments and sponsorships in three of the most popular sports branches. Basketball; It is a sport that inspires especially our youth with its values such as team spirit, discipline, struggle and sportsmanship. In line with this understanding, which overlaps with Ziraat Bank’s corporate values, we are pleased to contribute to the Basketball Turkish Cup reaching a wider audience.

Social Responsibility Approach that Brings Young People Together with Culture, Art and Sports

Within the scope of our bank’s social responsibility projects ranging from art to sports, from culture to education, one of our biggest goals is to introduce our young people to sports, to help them get away from bad habits and to grow up as individuals useful to their country and society. In this way, our young people will have the opportunity to improve themselves in the sports they are interested in and will feel the unifying power of sports as spectators of the teams they support. “I wish success to all our teams participating in the Ziraat Bank Turkish Cup and hope that the organization will be beneficial for our country, our Bank and our sports community.”

Ziraat Bank Turkish Cup

Quarter-final matches in the Ziraat Bank Turkish Cup will be played on 17-18 February 2026, and the Final Four matches will be held on 20-22 February 2026 at Istanbul Sinan Erdem Sports Hall.

The champion of the cup will be determined after the final match to be played on Sunday, February 22.

Istanbulites, pay attention to the weekend! That metro will not be in service for two days

View Content