— Published January 13, 2026
Archery
World Archery and Hyundai have extended their sponsorship agreement for three years, which now runs until 2028. In addition to retaining the rights to naming of the Archery World Championships and World Cupthe Japanese company will now be associated with the World Archery Para Series and the Indoor Archery World Series. The story between the two parties has lasted since 2016.
« We are delighted to extend our partnership for another three yearssaid Greg Easton, president of World Archery, in the press release published in December. The new Hyundai’s commitment to disabled archery and its support for events open to the general public promote inclusion and active communities, as well as high-level sporting performance. »
« Archery embodies the precision, focus and harmony between man and technology, which Hyundai strives to achieve in all aspects of its mobility solutionsengages José Munoz, president of Hyundai Motor Company. Our renewed partnership reflects not only our shared values, but also our commitment to supporting diversity, inclusion and excellence in sport and innovation. Together we want to inspire a new generation of athletes and fans around the world. »
