Friday, January 23, 2026 – 12:00 Hrs.
4800
He University Sports Club announces that it will have Bitel as the new official sponsor for the 2026 season, at a strategic moment for the company, which is going through one of the periods of greatest growth and consolidation in its history in the Peruvian market. Bitel will be visible on the upper back of the first team shirt.
This link unites two leaders who know what it means to compete, grow and win. Universitario de Deportes, the most awarded institution in Peruvian football, and Bitel, today consolidated as one of the country’s main telecommunications companies, meet to transform creamy passion into high-impact experiences, connecting football, technology and national pride.
Throughout the 2026 season, Bitel will accompany the cream team with initiatives that integrate in-person activations, digital experiences and benefits for fans, both inside and outside the Monumental U Marathon Stadium. The proposal includes technological presence, interaction spaces, digital campaigns and content that naturally connects football with innovation.
The announcement comes in a particularly relevant context for Bitel, which in the last year added nearly one million new mobile lines, reaching a 23.4% share of the national market, according to data from Osiptel, consolidating itself as one of the main operators in the country and reinforcing its leadership in key segments.
This growth is projected with the deployment of Bitel 5G, technology that marks a new stage of connectivity in the country. In this context, the agreement with Universitario reflects a shared vision of growth, innovation and projection into the future.
In this regard, Franco Velazco, administrator of the University Sports Club, said: “For Universitario it is very important to have the support of a brand like Bitel, which has established itself as one of the main operators in the country and is committed to innovation and cutting-edge technology. This incorporation aligns with our vision of institutional growth, and with the objective of continuing to offer better experiences to our fans.”.
For his part, Bitel’s commercial manager, Mr. Chi, highlighted: “This sponsorship comes at a key moment for Bitel. We have been growing and betting on 5G as a development engine. Universitario represents history and commitment to Peruvian soccer; Therefore, we are convinced that the most champions also triumph with Bitel 5G”.
With this incorporation, Universitario de Deportes continues to strengthen its commercial strategy and reaffirms its commitment to working together with strategic partners who are committed to the development of sports.
