Mehmet Hanifi GÜLEL
Tera Bank became the new main sponsor of the Turkish Insurance Basketball Super League. The signing ceremony of the cooperation took place with the participation of Turkish Basketball Federation President Hidayet Türkoğlu, Tera Bank Chairman Emre Tezmen and Tera Bank General Manager Özgür Altan. The cooperation, which covers the 2025-2026 and 2026-2027 seasons, will not only be a strong investment in the potential of Turkish sports and young people, but will also support the social benefits that prioritize the unifying power of sports.
“We are after long-term and permanent value”
Emphasizing that the most important element that distinguishes basketball from other sports is its unique culture that has been formed over time, Tera Bank Chairman of the Board of Directors Emre Tezmen said that this culture is fed by the speed of the game, decisions producing instant results and the inability to hide mistakes. “In basketball, mistakes are not hidden; they are accepted, analyzed and corrected in the next position,” said Tezmen, adding that in this respect, basketball is a sport that has made self-criticism a natural reflex. Stating that what brought them to this collaboration was not scores, trophies or signs, Tezmen said, “What brought us here is the values represented by basketball. No path to the top is easy. Neither in sports nor in life nor in finance. The road to the top is through determination, discipline and investing in talent at the right time. Basketball is one of the fields where corporate discipline, clear roles and common goal awareness are most clearly reflected on the field. This understanding overlaps with our way of doing business. That’s why “Supporting basketball is not a marketing decision for us; it is a strategic choice,” he said.
“It will contribute to the economic and institutional stability of our league”
President of the Turkish Basketball Federation, Hidayet Türkoğlu, stated that the Türkiye Sigorta Basketball Super League has been among the most competitive leagues not only in Türkiye but also in Europe for many years, and said, “The successes of our clubs in the European cups clearly demonstrate the sporting quality and corporate power of our league. Today, Tera Bank joins us as the main sponsor. This cooperation with Tera Bank, an important representative of the new generation investment banking, established with 100 percent Turkish capital, contributes to the economic and institutional stability of our league.” “We believe that it will provide it,” he said.
