The audiovisual piece of the ‘Your best version’ campaign features the participation and speech of Teresa Perales, the Aragonese swimmer who holds the highest number of medals for a Spanish athlete in the Paralympic Games, according to the Spanish Paralympic Committee (CPE). This action, promoted by Sanitas, brings together both Paralympic and Olympic sports figures and is now available on YouTube, the CPE detailed in the statement released this Monday.
According to the note from the Spanish Paralympic Committee, the main cast is made up of athletes with and without disabilities, among whom are notable names such as Martín de la Puente, wheelchair tennis player; Ignacio ‘Pincho’ Ortega, representative of Paralympic basketball; and Sara Andrés, an athlete known for her achievements in adaptive athletics. Along with them, athletes with recognized experience in conventional competitions participate, including Carolina Marín, badminton specialist; Sergio Llull, basketball player; Ona Carbonell, reference in synchronized swimming; Paula Badosa, tennis player; Saúl Craviotto, Olympic paddler; and Clara Fernández, among others.
The initiative seeks to convey to the public the values of perseverance, improvement and commitment to self-care, using the example of leading athletes in their disciplines. As stated by the CPE, the campaign is developed under the direction of Félix Bollaín together with the creative agency Candy Store.
The digital media of the Paralympic Committee explained that the dissemination strategy of this campaign includes its appearance on linear television, digital platforms, social networks and the health company’s own spaces for several weeks. The objective, as published by the CPE, is to inspire the audience about the importance of maintaining healthy habits and the positive impact that professional support generates on health.
The main video, now accessible to the public on YouTube, places emphasis on the diversity of chosen profiles, showing how constant work and effort are transversal qualities in high-performance sport for both athletes with and without disabilities. The speech by Perales and his appearance at the closing reinforce the message of the campaign, which proposes achieving the ‘best version’ of oneself through comprehensive health care.
The Spanish Paralympic Committee highlighted in its statement that the campaign is aligned with the values and missions of both Sanitas and the Paralympic movement itself, which highlights the inclusion and promotion of healthy lifestyle models. He added that the selection of the ambassadors responds to their relevance and motivational capacity within the sporting context, in addition to their public recognition.
As detailed in the CPE note, the production involves a close collaboration between consolidated national sports figures and the creatives of the Candy Store agency, who designed a narrative intended to connect with a broad audience through multiple communication channels. The involvement of such diverse athletes seeks to broaden the reach of the message and promote respect for difference.
In the presentation of the campaign, Sanitas underlined the direct relationship between the promotion of an active life and physical and emotional well-being, highlighting the role of sports figures in transmitting advice and positive attitudes regarding self-care. As explained by the CPE, the organizers anticipate that the campaign will raise widespread awareness about the benefits of adopting responsible behaviors for health, using the public image and the testimony of its protagonists.
The ‘Your best version’ campaign, as reported by the CPE, represents a coordinated effort to make visible the importance of healthy habits and integration, exalting the contribution of Spanish elite athletes to the development of a society more aware of comprehensive well-being.
